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Basecamp Target Audience
Basecamp primarily targets small businesses and teams. This is evident from their website copy, which frequently mentions "small teams" and "underdogs." They aim to provide a more efficient and affordable alternative to complex project management software.
User Segments
Basecamp Geographic Distribution
Basecamp's primary market is the United States, followed by the United Kingdom and Canada, reflecting its origin and English-language focus.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Basecamp users typically come from households of 3-4 people with medium income levels, suggesting a focus on families and affordability.
Employment Status
Income Distribution
Education Level
Basecamp Behavior Analysis
Behavior Profile
Device Breakdown
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