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Basecamp Target Audience
User Segments
Age: 32
Gender: Male
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree in Graphic Design
Age: 38
Gender: Female
Occupation: Marketing Strategy Consultant
Education: Master's Degree in Marketing
Age: 45
Gender: Male
Occupation: Independent Business Consultant
Education: Master's Degree in Business Administration
Liam, The Freelance Designer
Goals
- To consistently deliver high-quality design work that exceeds client expectations
- To efficiently manage multiple client projects and deadlines without burnout
- To expand my client base and grow my freelance business sustainably.
Pain Points
- Difficulty in centralizing client feedback and project assets, leading to miscommunication
- Spending too much time on administrative tasks instead of creative work
- Inconsistent project workflows across different clients, causing inefficiencies.
Basecamp Geographic Distribution
Basecamp's primary user base is in the US and UK, with significant presence in Canada, Australia, and Germany, indicating a strong Anglosphere and developed market focus.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users are in 2-4 person households with medium to high income, aligning with professionals or small business owners.
Employment Status
Income Distribution
Education Level
Basecamp Behavior Analysis
Behavior Profile
Device Breakdown
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