Bardeen's target audience consists of GTM teams across various roles, including sales, customer success, revenue operations, sales engineering, and sales leadership. These teams are aiming to eliminate manual tasks, streamline processes, and improve overall efficiency. The platform targets professionals seeking to enhance lead generation, account management, sales operations, customer growth, and competitive intelligence through automation. Furthermore, Bardeen also caters to teams looking to automate process handoffs and ensure smoother transitions, indicating a focus on improving collaboration and customer satisfaction.