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Baobab Studios Target Audience
User Segments
Age: 7
Gender: Male
Occupation: Student
Education: Currently in Primary School
Age: 11
Gender: Female
Occupation: Student
Education: Currently in Primary School
Age: 9
Gender: Male
Occupation: Student
Education: Currently in Primary School
Leo the Little Explorer
Age: 7
Gender: Male
Occupation: Student
Education: Currently in Primary School
Industry: Education
Channels: YouTubeTikTokInstagram
Goals
- Discover new animated stories and characters
- Play exciting and immersive games that spark imagination
- Connect with friends who enjoy similar games and shows.
Pain Points
- Finding age-appropriate content that is also engaging
- Limited screen time imposed by parents
- Games that are too difficult or not intuitive to play.
Baobab Studios Geographic Distribution
Baobab's primary market is the US, followed by the UK, Canada, Japan, and Australia, indicating a strong focus on developed Western and select Asian markets.
Top Countries
United States
60%
United Kingdom
10%
Canada
7%
Japan
5%
Australia
4%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in 3-4 person households with medium to high incomes, indicating family-oriented and tech-savvy consumers.
Employment Status
Income Distribution
Education Level
Baobab Studios Behavior Analysis
Behavior Profile
Interactive Storytelling
Immersive Experiences
Animated Content
VR Experiences
Family Entertainment
Gaming
Online Streaming
Book Adaptation
Social Media Engagement
Technology Adoption
Brand Loyalty
Content Discovery
Cross-Platform Usage
Innovation Seeking
Parental Guidance
Device Breakdown
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