Top Marketing Channels

Lockheed Martin

Digital Marketing
Examples: Company website, Social media (LinkedIn, Twitter), Online news portals
Campaigns: Innovation showcases, Recruitment drives, ESG initiatives

Industry Events & Conferences
Examples: Farnborough Airshow, Paris Air Show, AUSA Annual Meeting & Exposition
Campaigns: New product launches, Technology demonstrations, Partnership announcements

Top Sales Channels

Direct Sales to Government & Military
Department of Defense (US), Ministry of Defence (UK), Foreign military sales
F-35 Joint Strike Fighter program, THAAD missile defense system, C-130J Super Hercules sales

Strategic Partnerships & Alliances
Joint ventures, Technology collaborations, Supply chain integration
Next-generation combat aircraft development, Space exploration initiatives, Cybersecurity solutions integration

International Business Development
International sales offices, Country-specific trade shows, Diplomatic engagement
European fighter jet competitions, Middle East defense procurements, Asian security partnerships

Global leader in defense and aerospace

Extensive portfolio of advanced technologies

Strong relationships with government customers worldwide

High reliance on government contracts

Vulnerability to political and budget shifts

Long and complex sales cycles

Growing global defense spending

Emergence of new technologies (AI

hypersonics)

Expansion into commercial space

Intense competition

Supply chain disruptions

Geopolitical instability