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BadVR is a technology company specializing in immersive data analytics. It offers a platform that uses virtual reality (VR) and machine learning to visualize and analyze large datasets, enabling users to 'step inside their data'. This approach aims to make data more understandable and accessible, helping businesses and organizations gain actionable insights faster and with less effort. BadVR's platform is designed for real-time collaboration and is capable of addressing the challenges of data at scale in various industries, including telecommunications, public safety, and cybersecurity. Founded in 2017, BadVR seeks to revolutionize the field of data analytics by providing an immersive platform that empowers users of all technical skill levels to work with data effectively.

Major Markets

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Tableau

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Top Marketing Channels

Tableau

  • Content Marketing
  • Examples: Blog posts, Customer stories, Product demos
  • Campaigns: Tableau Conference, DataDev Day, Viz Games
  • Social Media Marketing
  • Examples: LinkedIn, Twitter, YouTube
  • Campaigns: LinkedIn updates, Tableau Public, User Groups
  • Digital Marketing
  • Examples: Tableau website, Industry events, Partner websites
  • Campaigns: Webinars, Whitepapers, Case Studies

Top Sales Channels

  • Direct Sales
  • Website, In-person events, Online demos
  • Free trials, Tableau Public, Desktop, Server and Cloud
  • Partner Sales
  • Authorized resellers, Technology partners, System integrators
  • Training, consulting, support
  • Enterprise Sales
  • Webinars, Workshops, Executive briefings
  • Enterprise agreements, Volume licensing, Embedded analytics

BadVR SWOT Analysis

Strengths

Market leader in data visualization

Strong brand recognition

Large and active user community

Weaknesses

High cost

Complexity for non-technical users

Limited mobile capabilities

Opportunities

Expansion into new markets

Integration with emerging technologies

Strategic partnerships

Threats

Competition from other BI platforms

Pricing pressure

Rapid technological changes

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