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Azumo Target Audience

Azumo targets businesses of all sizes, ranging from startups to large enterprises, that require software development services, particularly those looking for nearshore solutions. Their target audience includes companies seeking to build intelligent applications, modernize their software, or augment their existing development teams. Industries they focus on likely include technology, finance, healthcare, and media, given their client list includes Facebook, United Health, Discovery Channel, and Wine Enthusiast. They appeal to companies that value time-zone alignment, clear communication, and high-quality engineering talent. Specifically, their solutions cater to companies needing AI-powered search, custom chatbot development, and project management services for outsourced software delivery.

User Segments

Age: 42

Gender: Male

Occupation: CTO at Tech Startup

Education: Master's Degree, Computer Science

Age: 38

Gender: Female

Occupation: VP of Engineering at SaaS Company

Education: Bachelor's Degree, Software Engineering

Age: 48

Gender: Male

Occupation: Director of Innovation at Large Enterprise

Education: Master's Degree, Business Administration

David Chen

David Chen

Age: 42
Gender: Male
Occupation: CTO at Tech Startup
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeX

Goals

  • Scale software development capacity cost-effectively without sacrificing quality
  • Find a reliable partner for building AI-powered applications
  • Streamline project management for outsourced software development projects.

Pain Points

  • Difficulty finding reliable nearshore development partners
  • Communication barriers and time zone challenges with fully remote teams
  • High turnover rates among in-house development staff.

Azumo Geographic Distribution

The primary market is the US, followed by Argentina, reflecting Azumo's nearshore model. Canada, UK, and Brazil also represent significant markets.

Top Countries

United States flag

United States

65%
Argentina flag

Argentina

15%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

7%
Brazil flag

Brazil

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 1-2 people and have medium to high income levels, indicating a focus on professionals and decision-makers.

Employment Status

Income Distribution

Education Level

Azumo Behavior Analysis

Behavior Profile

Technology
AI
Software Development
Innovation
Outsourcing
Leadership
Management
Nearshore
Agile
Cloud
Mobile
Chatbots
Finance
Healthcare
Media

Device Breakdown

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