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Axonics, Inc. Target Audience

User Segments

Age: 68

Gender: Female

Occupation: Retired Teacher

Education: Master's Degree

Age: 55

Gender: Male

Occupation: Logistics Manager

Education: Bachelor's Degree

Age: 42

Gender: Female

Occupation: Freelance Graphic Designer

Education: Associate Degree

Eleanor Vance

Eleanor Vance

Age: 68
Gender: Female
Occupation: Retired Teacher
Education: Master's Degree
Industry: Healthcare
Channels: FacebookYouTubeInstagram

Goals

  • Regain control over my bladder and social life without constant worry about accidents
  • Find a long-term solution that avoids daily medication side effects
  • Enjoy travel and activities with my grandchildren without interruption.

Pain Points

  • Feeling isolated and anxious due to unpredictable bladder leakage
  • Ineffectiveness or side effects of previous medications
  • The inconvenience and cost of managing incontinence supplies.

Axonics, Inc. Geographic Distribution

Axonics primarily targets the US and Canada, reflecting a strong North American presence. They also have a notable international reach in Australia and parts of Europe.

Top Countries

United States flag

United States

65%
Canada flag

Canada

15%
Australia flag

Australia

7%
Germany flag

Germany

5%
United Kingdom flag

United Kingdom

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users frequently reside in 2-4 person households, indicating established families or couples. Income levels are predominantly medium to high, reflecting access to specialized medical care.

Employment Status

Income Distribution

Education Level

Axonics, Inc. Behavior Analysis

Behavior Profile

Device Breakdown

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