Age: 62

Gender: Female

Occupation: Retired Sales Associate, Part-time Gardener volunteer at local community garden (15 hrs/week) in the community garden with 2-3 other friends/family members, enjoys outdoor activities, and helping others.) . A friendly, dedicated person with a strong need to be social with friends and family in the community for meaningful contribution, engagement and personal fulfillment in her retirement year. She lives at the outskirt of town (30min drive) but drives to city center often for shopping, meetups and groceries etc. . Her daughter lives 2 hours away so she spends at least 3 days a month at her daughter's place to take care of her grandchildren so that her daughter can get back to work. She is always on the go and looking forward to activities and events and gatherings. . This makes bladder control issues a significant pain point for Linda. She can't participate fully in activities without worrying about accidents and the need to find restrooms quickly. This bladder control issues have greatly increased stress on Linda as she wants to continue her activities in the community for her happiness and wellness but the bladder condition is a constant source of anxiety and frustration. Linda likes to grow her own herbs for simple cooking on daily basis and has great interest in creating dishes that are healthy, nutritious and tasty for both her and her grand children. She has accumulated a large collection of recipes that are helpful for senior wellness and health., a loving care and dedicated grandmother with love for family and community and high need to provide care, engagement and continuous learning to stay relevant in the modern society. Bladder control issues create extreme stress for her and she is actively seeking safe and effective treatment to resolve her bladder control issues so she can be relieved and enjoy her golden retirement years. She wants a more reliable treatment as medication causes side effects she dislikes. She likes simple life and appreciates any solution that can minimize impact to her current lifestyle and routines and create minimal disruptions to daily schedule. She is active on facebook and youtube to stay connected with friends and family, to learn wellness and simple home recipes and to watch fun entertainment contents to stay happy and positive. She is most happy when she is with people, sharing and exchanging laughter and care. . She also likes to stay abreast with health related information on facebook, community events and social gatherings on facebook too. Linda is a very active grandmother who enjoys outdoor activities with her family but struggles with bladder control issues that prevent her from fully enjoying these moments and experiences without worrying about accidents and easy access to bathrooms . She finds that her ability to travel comfortably or engage spontaneously in events or outdoor excursions is severely limited due to her chronic bladder control issue which makes her worried all the time and extremely stressful about social interactions as she feels embarrassed and concerned about accidents or the constant need to be near restroom. This chronic issue not only affects her physical freedom but also greatly impacts her emotional well-being and sense of social fulfillment and engagement . She uses Facebook and Youtube, and Pinterest a lot for recipe information, community events and health news and trends. She highly values her family, community connections and active lifestyle and is determined to find solutions for her bladder control issues to enjoy worry-free golden retirement years., very well connected with friends and families, loves to spend time with people and community, active on facebook and youtube and values family and community with strong needs for social engagement and personal wellness. She is also very loving, caring and giving and very social and likes outdoor activities and helping others, Her greatest frustration is bladder control issues as it is getting in the way of her social life and her time with friends and family and the community. Bladder control issues have been a great source of stress for her and she wants to get rid of this problem so she can feel comfortable with her activities. She is seeking effective, safe, lasting solutions that are non-disruptive and convenient for her lifestyle. She likes cooking, baking and light gardening and is always on the go with her family and friends or doing errands or attending community events. She is actively on Facebook and youtube to keep up with friends and recipes and wellness content. She is very positive and wants to enjoy life to the fullest extent. She has health insurance covered and wants to find a reliable solution for her bladder problems that doesn't come with a lot of side effects or cause inconvenience to her schedule and routines and lifestyle.. She is seeking for solutions that can resolve the problem in the long run, not just temporary relief. She likes convenience, effective solutions and low maintenance for daily routines and activities so she can stay focused on family and wellness and happiness, a retired sales associate living in US, and now spends time doing volunteer work with part-time hours. She has strong needs for social engagement, contribution, personal wellness and family happiness and wants treatment with minimal impact to her routines. She likes to cook, garden, socialize and entertain, a retired retail associate who is passionate about gardening and spending time with family , finds herself increasingly frustrated and restricted due to her bladder control issues as her constant worry about needing to find a restroom quickly overshadows every plan she makes to engage in outdoor gardening, socialize and entertaining. She uses Facebook, YouTube, and Pinterest to look for creative gardening projects and to connect with her community. Her bladder problem has undermined her independence and her confidence, making her worry about her active schedule and time management which is very important to her.

Education: Associate Degree

Age: 58

Gender: Female

Occupation: Part-Time Nurse Assistant, part-time patient care taking care of elderly patients at their home and doing part-time work at the medical center. She is a loving, caring and dedicated person who derives personal fulfillment and satisfaction in her part-time care work. She likes to help people and is actively involved in the well-being of her patients and seniors. She likes to stay active and engaged and feels very useful taking care of people. She is facing bowel incontinence. With bowel incontinence issues and with taking care of patients (and at the hospital setting), Susan experiences a high amount of stress and embarrassment from bowel incontinence. She is actively searching for a safe and reliable solution that can resolve her issues permanently so she can feel at peace and not concerned and stressed out by bowel incontinence. . When at elderly patient's home, she makes sure she is near the bathroom and is very concerned with accidents as she cares for patients who often have very little bowel control on their own and accidents and spillage are expected, . It is more difficult at the hospital so she always tries to be near the restroom so she is very concerned and embarrassed about the accidents and the odors. It impacts her personal life as well so it is a huge source of stress and problems for her. Susan wants to find a treatment that can solve her bowel incontinence so that she can feel confident and comfortable as she is taking care of elderly patients and during the course of her daily life. . She finds that her ability to focus on the caregiving tasks and the quality of the work she provides and delivers are seriously impacted by the high amount of stress and worry. She values her career, her patients, her job and the elderly that she is taking care of, and her fulfillment in helping and giving. . . She relies on Facebook, LinkedIn, and Youtube to stay updated about medical and healthcare news. . She is always seeking effective and lasting solutions to taking care of patients and her friends with bowel incontinence problems and health issues, Susan values her job and career to provide part-time patient care to make a meaningful contribution to the well-being of elderly and at-home patients but finds that her bowel incontinence is a huge source of stress and frustration. The worry and concern about accidents and bathroom access interfere significantly with her ability to focus effectively and completely on her caregiving tasks and her patients' needs, and makes her very stressed out about odors as well. She is active on Facebook, LinkedIn and Youtube to search for effective solutions to her bowel incontinence and wellness for the elderly, a part-time nurse who loves to care for elderly patients but is experiencing bowel incontinence issues that create embarrassment and frustration and are impacting the quality of her patient care and work. She is a friendly, dedicated person with a strong need to help people and makes a meaningful contribution. She uses LinkedIn to stay connected with professional network and medical and healthcare news, and uses facebook and youtube to learn about new wellness methods for the elderly patients., has a need to help people and also contribute back to the community in her local neighborhood , active on Linkedin for professional network and news and learning in her field. Her greatest frustration is bowel incontinence as it is impacting her performance and focus at work in healthcare. She is constantly worried about bowel control issues at the work place.

Education: High School

Age: 56

Gender: Female

Occupation: Part-Time Teacher's Aide, Maria lives in Canada and has a 1-person household. She likes reading and has a love for education and takes on part-time roles as teacher's aide so she can continue to make contributions to education and community. She enjoys reading and teaching the kids. This job provides her with joy and meaning in life and enables her to have meaningful interactions with the students . . She is a very cheerful and positive lady that likes to always stay current and learn new things and new trends. She is active on social media and Facebook, instagram and youtube are her primary channels to stay connected with community and new trends and news. . She has urinary retention issues. Maria is also worried about her urinary retention and she wants a safe and effective treatment. Maria has a hard time sleeping at night due to the urge to urinate so she hasn't been able to sleep well for many weeks. She has trouble sleeping from being uncomfortable and always feeling pressure to urinate. She values her health, wellness and well-being and wants to feel good and have energy to focus on her job and the students that she likes to help and teach. The constant pain and discomfort associated with bladder fullness not only disrupt her sleep but also affect her energy levels and mood during the day. This constant state of physical unease makes it difficult for her to fully engage in her teaching tasks, especially during the after school programs when she is tired. She is actively on instagram, facebook, and youtube to look for health related content that can help her. . She values her independence, social connections, wellness and lifestyle so she is always looking for solutions to stay healthy, look young and stay energetic and connected. She wants a solution to eliminate her urinary retention and reduce her sleep problems and improve her overall well-being. She has a low budget so she has to find affordable solutions to health problems. She wants to feel good about herself with urinary retention issues. She loves the part-time job that she is doing and it is very important to her, very kind-hearted, sweet, and gives a lot to her students. Maria is determined to improve her health and wellbeing through lifestyle changes, diet improvements and treatment so she can focus her positive energy on the kids she loves to teach and help, a cheerful person who likes to learn new things, always stays connected with kids through teaching and active on social media. Her greatest frustration is urinary retention. She values independence, social wellness, connections and affordable healthy lifestyle. She uses instagram, facebook and youtube to seek health tips and solutions. She is a very kind lady and her teaching part-time is very fulfilling to her.

Education: High School