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ATOM is an award-winning, full-service product development firm specializing in the commercialization of emerging products, technologies, and markets. Co-founded in 2003 by Yani and Jodi Deros, the company offers a comprehensive suite of services, including STREAM Research (a proprietary Voice of the Customer research methodology), industrial design, user experience design, engineering, prototyping, and launch strategies. They aim to help corporations transform their business by developing and launching innovative solutions across a broad range of markets. ATOM has two locations: Scottsdale, AZ and Cambridge, MA. They serve both local and international customers looking to disrupt markets with untapped technologies and ideas.
Major Markets
United States
United Kingdom
CanadaKey Competitors
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Designworks
IDEO
Top Marketing Channels
Designworks
- Content Marketing
- Examples: Website Case Studies, Social Media Campaigns, Industry Events
- Campaigns: BMW Designworks Collaboration, HP ZBook Creation, Singapore Airlines Interior
- Awards & Recognition
- Examples: Design Annuals, Online Design Platforms, Industry Publications
- Campaigns: Red Dot Awards, iF Design Awards, IDEA Awards
- Event Marketing
- Examples: Trade Shows, Design Weeks, Industry Panels
- Campaigns: Automotive Design Events, Product Design Conferences, Transportation Design Exhibitions
Top Sales Channels
- Direct Sales
- Direct Sales Teams, Partnership Programs, Client Referrals
- Automotive Partnerships, Tech Industry Solutions, Aviation Design Services
- Inbound Marketing
- Online Inquiries, Lead Generation, Website Forms
- Design Thinking Workshops, Innovation Consulting Packages, Custom Design Solutions
- Strategic Alliances
- Case Study Presentations, Testimonials, Portfolio Showcases
- BMW Design Collaboration, Siemens Partnership, HP Product Design
ATOM SWOT Analysis
Strengths
Strong brand reputation
Expertise in automotive design
Global presence
Weaknesses
High project costs
Dependence on automotive industry
Limited focus on software design
Opportunities
Expansion into new design sectors
Leveraging emerging technologies
Growing demand for sustainable design
Threats
Intense competition
Economic downturns
Changing client preferences
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