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Atmia Target Audience

The target audience likely consists of website owners, businesses, and organizations that require protection from online attacks. Given the Cloudflare security in place, the target audience may be experiencing or anticipating threats like SQL injection, malicious data submission, or other vulnerabilities. Therefore, the target audience is likely concerned with maintaining website availability, data integrity, and a positive user experience, and is seeking a security solution to defend against various cyber threats. They value reliable, automated security measures that can proactively prevent attacks without requiring constant manual intervention.

User Segments

Age: 35

Gender: Male

Occupation: E-commerce Security Manager

Education: Master's Degree, Cybersecurity

Age: 28

Gender: Female

Occupation: Online Retail Manager

Education: Bachelor's Degree, Computer Science

Age: 42

Gender: Male

Occupation: Web Security Consultant

Education: Master's Degree, Information Security

David Miller

David Miller

Age: 35
Gender: Male
Occupation: E-commerce Security Manager
Education: Master's Degree, Cybersecurity
Industry: E-commerce
Channels: LinkedInTwitterFacebook

Goals

  • Implement robust security measures to protect customer data and prevent cyberattacks
  • Optimize website performance and ensure a seamless shopping experience for online customers
  • Stay up-to-date with the latest security threats and industry best practices to mitigate risks

Pain Points

  • Difficulty in finding comprehensive security solutions tailored to e-commerce needs
  • Struggling to balance security measures with maintaining website performance and user experience
  • Constant worry about potential data breaches and their impact on customer trust

Atmia Geographic Distribution

The United States and the United Kingdom are key markets, followed by Canada, Germany, and Australia. This suggests a focus on English-speaking countries with developed economies.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

20%
Canada flag

Canada

15%
Germany flag

Germany

10%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 1-4 people and have medium to high income, indicating financial stability and the capacity to invest in security solutions.

Employment Status

Income Distribution

Education Level

Atmia Behavior Analysis

Behavior Profile

Cybersecurity
Web Development
Cloud Computing
Network Security
Data Privacy
E-commerce
Online Marketing
LinkedIn
Twitter
Facebook
YouTube
Reddit
Instagram
Desktop Usage
Android Usage
iOS Usage
Security Automation

Device Breakdown

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