Athena's target audience consists of manufacturing companies across various sectors, including semiconductor, electronics, medical devices, discrete manufacturing, and clean energy. These companies are typically looking to implement or upgrade their manufacturing execution systems (MES), product lifecycle management (PLM) systems, or enterprise resource planning (ERP) systems to enhance their operational efficiency, product quality, and regulatory compliance. Their audience includes larger enterprises seeking to digitally transform their manufacturing processes, improve collaboration across departments, and achieve better visibility and control over their product lifecycles. They also focus on companies who need solutions compliant with industry standards and regulations.