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Ashnik Target Audience
Ashnik's target audience consists of enterprises across Southeast Asia and India seeking to modernize their IT infrastructure using open-source technologies. This includes organizations in various industries, with a notable presence in the BFSI (Banking, Financial Services, and Insurance) sector. Their target audience includes companies undergoing digital transformation, looking to implement database solutions (like PostgreSQL), manage data pipelines, adopt Kubernetes and cloud platforms, and improve their DevOps and automation practices. They cater to organizations that want to leverage unified observability and streaming data pipelines.
User Segments
Age: 42
Gender: Male
Occupation: IT Director
Education: Master's Degree, Computer Science
Age: 38
Gender: Female
Occupation: Data Architect
Education: Bachelor's Degree, Information Technology
Age: 48
Gender: Male
Occupation: CTO
Education: Master's Degree, Business Administration
Arjun Verma
Goals
- Modernize database infrastructure to improve performance and scalability, while reducing costs by leveraging open-source solutions
- Implement robust data governance and security policies to comply with regulatory requirements in the financial sector
- Attract and retain top talent by offering opportunities to work with cutting-edge open-source technologies.
Pain Points
- Legacy systems hinder innovation
- Difficulty in finding skilled open-source professionals
- Security concerns with open-source adoption.
Ashnik Geographic Distribution
Ashnik's primary markets are India (40%), and Southeast Asia with Singapore (25%) being the major contributor, followed by Indonesia (15%). Other regions contribute smaller percentages.
Top Countries
India
Singapore
Indonesia
Malaysia
Thailand
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 3-4 people (50%), with a significant percentage in two-person households (30%). The majority have a medium income level (60%), followed by high income (30%).
Employment Status
Income Distribution
Education Level
Ashnik Behavior Analysis
Behavior Profile
Device Breakdown
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