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Asense Interior Target Audience

Asense Interior's target audience consists of homeowners and apartment residents in Bangalore seeking interior design and architectural design services. They are individuals or families who are looking to create stylish, functional, and personalized living spaces. These customers likely fall within the middle to upper-middle class income bracket, and they are willing to invest in quality home interiors. The target audience is likely tech-savvy, using online platforms to research and book design consultations. They may be first-time homeowners or individuals looking to upgrade their current living spaces.

User Segments

Age: 38

Gender: Female

Occupation: Senior Consultant

Education: Master's Degree, Business Administration

Age: 42

Gender: Male

Occupation: Software Architect

Education: Bachelor's Degree, Computer Science

Age: 35

Gender: Female

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Priya Sharma

Priya Sharma

Age: 38
Gender: Female
Occupation: Senior Consultant
Education: Master's Degree, Business Administration
Industry: Consulting
Channels: InstagramLinkedInYouTube

Goals

  • To create a modern and functional living space that reflects her personal style and values
  • To find an interior designer who can provide a hassle-free experience from design to installation
  • To ensure the renovation project is completed on time and within the agreed-upon budget without compromising on quality.

Pain Points

  • Difficulty visualizing the end result of the renovation
  • Concerns about staying within budget during the design and execution phases
  • Uncertainty about the reliability and trustworthiness of contractors and service providers.

Asense Interior Geographic Distribution

Asense Interior's primary market is Bangalore, India, capturing a significant 95% market share. The remaining 5% is distributed across other Indian cities.

Top Countries

India flag

India

95%
United States flag

United States

1.5%
United Kingdom flag

United Kingdom

1%
Canada flag

Canada

1%
Australia flag

Australia

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in 3-4 person households with medium to high income, showing potential for investing in comprehensive interior design solutions.

Employment Status

Income Distribution

Education Level

Asense Interior Behavior Analysis

Behavior Profile

Home Decor
Interior Design
Architecture
DIY Projects
Sustainable Living
Technology
Travel
Online Research
Customization
Visualization
Social Media Engagement
Aesthetic Preferences
Modern Living
Space Optimization
Functional Design

Device Breakdown

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