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Artistshot Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 38

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 28

Gender: Female

Occupation: Graphic Designer

Education: Bachelor's Degree, Fine Arts

Emily Chen

Emily Chen

Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Marketing
Channels: InstagramFacebookYouTube

Goals

  • To find unique and thoughtful gifts for friends and family that truly reflect their personalities and interests
  • To easily discover new and trendy personalized items for various holidays and special occasions without feeling overwhelmed by options
  • To ensure the gifts I give are high-quality and arrive on time, making the gifting process stress-free and enjoyable.

Pain Points

  • Struggling to find truly unique and personalized gift options that stand out from mass-produced items
  • Worrying about the quality of custom products when ordering online and whether they will meet expectations
  • Dealing with slow shipping or unreliable delivery services, especially when purchasing time-sensitive gifts.

Artistshot Geographic Distribution

Primarily serving North America, with a strong focus on the United States and Canada, followed by key English-speaking and European markets.

Top Countries

United States flag

United States

70.5%
Canada flag

Canada

8.2%
United Kingdom flag

United Kingdom

4.5%
Australia flag

Australia

3.1%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 2-4 person households with medium income levels, suggesting disposable income for custom products.

Employment Status

Income Distribution

Education Level

Artistshot Behavior Analysis

Behavior Profile

Online Shopping
Personalization
Customization
Gifting
Individuality Expression
Pop Culture Interests
DIY
Crafting
Social Media Savvy
Visually Driven
Mobile Device Usage
Design Discovery
Artist Support
Uniqueness Seeking
Value Thoughtfulness
Holiday Shopping
Trend Following
Community Engagement
Home Decor Interest
Graphic Design Interest

Device Breakdown

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