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ARTECHOUSE Target Audience
The target audience for ARTECHOUSE includes a wide demographic, spanning different age groups and interests. It aims to attract individuals interested in art, technology, and innovative experiences. Families with children (ages 4+) are welcome, as indicated by the ticket policy. The presence of the XR bar suggests an appeal to adults interested in nightlife and social experiences. The organization also targets artists and creatives looking for a platform to showcase their work, as well as organizations seeking partnerships and collaborations. Overall, the target audience is diverse and united by an appreciation for creativity and technology.
User Segments
Age: 35
Gender: Female
Occupation: User Experience Designer at Tech Startup in NYC
Education: Master's Degree, Digital Arts
Age: 42
Gender: Male
Occupation: Lead Researcher at AI Lab in Washington, DC
Education: Doctorate Degree, Computer Science
Age: 30
Gender: Female
Occupation: Freelance Artist and Mother in Houston
Education: Bachelor's Degree, Fine Arts
Ava Thompson
Goals
- To discover and experience cutting-edge, technology-driven art installations that push creative boundaries
- To find unique and visually stunning content to share on social media and inspire others
- To expand her knowledge of digital art and the artists behind innovative creations.
Pain Points
- Limited budget for experiencing all the immersive art installations available
- Difficulty coordinating schedules with friends and family for visits
- Overcrowding during peak hours detracting from the immersive experience.
ARTECHOUSE Geographic Distribution
ARTECHOUSE's primary market is the United States (60.0%), followed by Canada (15.0%), reflecting its North American presence. Other significant markets include the UK, Germany and France.
Top Countries
United States
Canada
United Kingdom
Germany
France
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2 (35.0%) or 3-4 (30.0%) people, with a mix of medium (55.0%) and high (30.0%) income levels, suggesting a comfortable disposable income for art and entertainment.
Employment Status
Income Distribution
Education Level
ARTECHOUSE Behavior Analysis
Behavior Profile
Device Breakdown
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