The target audience for Armoire is primarily professional women who desire a rotating wardrobe for work, social events, and everyday life, without the financial and logistical burden of ownership. This includes women in corporate roles, entrepreneurs, and those in client-facing positions who need to maintain a polished and varied professional image. It also extends to women who frequently attend social events requiring specific outfits, such as weddings, parties, or galas, and wish to avoid purchasing single-use garments. Furthermore, the service appeals to environmentally conscious consumers looking for sustainable alternatives to fast fashion. Geographically, the target audience is likely concentrated in urban and suburban areas where professional opportunities are abundant and a fashion-conscious lifestyle is prevalent. Demographically, they are likely in a mid to high-income bracket, capable of affording a recurring subscription service. Psychographically, they value convenience, variety, sustainability, and a curated fashion experience tailored to their needs. The service is particularly attractive to those who are time-poor but still wish to be stylish and well-dressed.