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Archisketch Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Marketing Coordinator

Education: Bachelor's Degree, Marketing

Age: 45

Gender: Male

Occupation: Real Estate Agent

Education: Bachelor's Degree, Business Administration

Age: 28

Gender: Female

Occupation: Freelance Interior Designer

Education: Associate Degree, Interior Design

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree, Marketing
Industry: DIY Home
Channels: InstagramYouTubePinterest

Goals

  • Successfully plan and visualize a home renovation project without professional help
  • Find inspiration and practical solutions for home decor and space planning
  • Create a comfortable and aesthetically pleasing living environment for her family.

Pain Points

  • Difficulty visualizing how furniture and decor will look in her actual space
  • Overwhelm with too many design choices and lack of clear direction
  • High cost of professional interior design services or software.

Archisketch Geographic Distribution

Archisketch's primary market appears to be English-speaking Western countries, with the US and UK leading. This indicates a global, yet concentrated, user base.

Top Countries

United States flag

United States

30%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are in 2-4 person households with medium to high incomes, indicating a market capable of investing in home improvements and professional tools.

Employment Status

Income Distribution

Education Level

Archisketch Behavior Analysis

Behavior Profile

Visualizing Designs
DIY Enthusiasts
Seeking Inspiration
Online Community
Social Sharing
High Education
Technology Adoption
Content Creation
Professional Networking
Problem Solvers
Efficiency Seekers
Value Visualization
Digital Art Interest
Product Exploration
Decision Making
Saving Time
Desktop Users
Visual Content Consumption

Device Breakdown

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