Age: 35

Gender: Female

Occupation: Senior Interior Designer at Design Co Ltd., London, UK, focusing on high-end residential projects, with 7+ years of experience in creating bespoke living spaces. She is looking to enhance her workflow with efficient 3D design tools that can bring her design concepts to life more vividly and engage her clients more effectively through virtual design experiences. Emily wants to save time and enhance customer satisfaction with more efficient and collaborative design software options, while reducing the time needed for rendering and revisions cycles with her clients. Emily also actively seeks ways to incorporate the latest design trends and products into her projects. She values tools that allow her to quickly prototype and visualize different design options, ensuring client satisfaction and project success. She also wants a better cost-effective design software that supports high-quality rendering and has a vast product library for interior design projects. Emily values community, attending design conferences and workshops to stay up to date, and uses social media to find new product inspiration and network with industry peers. She enjoys the challenge of transforming spaces and creating memorable experiences for her clients. Emily aims to provide personalized service and innovative solutions that align with her clients' visions and budgets, while maintaining excellence and professionalism in her design business. Emily sees design as more than just decoration; it's about enhancing people's lives through thoughtfully designed environments. Overall, Emily is passionate about creating bespoke spaces that reflect her clients' personalities and lifestyles, making her mark in the interior design world through her creative and meticulous approach to design. She wants a more efficient and effective 3D design tool to improve design projects and client engagement, while staying updated on the latest design trends and products to make her mark in the interior design world through creative design approaches. Emily aims for tools that let her quickly prototype, visualize design options, meet client visions and budgets, maintain excellence, and foster community through excellence and professionalism in design business, making design innovation her mission to enhance lives through designed spaces, aiming to reflect personalities and lifestyles in bespoke spaces with a meticulous design approach. She also values a collaborative tool that helps manage revisions easily and enhances client engagements to better manage clients expectations and deliver quality customer service, therefore, maximizing her returns on the hours invested into each project and each client, allowing her company to scale accordingly with profitability. Emily would like to find an interior design solution that saves her time and money, so she can achieve better results and make her clients happy and satisfied with her designs and customer service, and make their projects more affordable and stay within budget parameters, so she can keep growing her business and delivering more projects with less investment and overhead. To this end, she also likes that her interior design solution has a robust library of product choices, and that it allows her to easily switch or swap furniture pieces in her designs without sacrificing the quality of her rendering, or the project deadline, or overall client experience, and that the product offers excellent product support and customer service as well, so any issue or problem that she encounters is easy to solve and is quickly addressed by the design software vendor for quick results, and that she gets quality support for the solution that she chose to adopt for her interior design business to continue to thrive and grow with happy clients and positive results delivered to her company's bottom line with consistent revenues and happy customers and amazing designs created by her talent, that are easily managed with the right software in place, and without sacrificing the project's deadline or the budget in place. Overall, she strives to find solutions that make her projects easier, and her customers happier. Emily sees interior design as a blend of art and science, where she gets to create spaces that are not only aesthetically pleasing but also functional and sustainable, and she wishes to find a technology that makes it easier to deliver these results to her company's clients without making her company break the bank, nor making her or her team work longer hours to complete each project. She simply wants a solution that streamlines her workflow so that her and her team can be happier and less stressed and more efficient. Emily appreciates design that supports both the environment and the well-being of the people who inhabit it. She hopes to find the right technology to help her continue to pursue that mission and make her projects more enjoyable and fulfilling for herself and her team, while creating value for her company and ensuring its success. Emily views her work as a calling, rather than just a job, and this is why she wants all of the elements of her company to work seamlessly together, so that each project can bring her clients that joy that she hopes to achieve. Overall, Emily is driven by a passion for design that combines beauty, functionality, and sustainability to enhance people's lives and the world around them, and she seeks a technology to make it easier to bring that vision to life in each project that her company takes on, without the extra stress and pressure and time wasted on issues that could be easily handled with the right technology or software in place, allowing her to have a better balance between her personal life and her professional work, and create a company culture and a creative and uplifting work atmosphere for her and her team. Emily also loves to be able to incorporate modern designs into her projects with ease, and wants to avoid overspending in unnecessary elements, and instead, make the budget go a long way and offer affordable options that meet her customer's visions and budgets, making her company more successful and making all of her work easier and streamlined. Emily enjoys delivering customer happiness through beautiful and efficient interior designs, all while making her company thrive and keeping her team happy and satisfied, as well as allowing her to balance her work with her passions and personal interests. Emily would like to be able to continue to give personalized service and innovative solutions that align with her clients' visions and budgets, while maintaining excellence and professionalism in her design business, making her mark through creative and meticulous design approaches. Emily likes to view interior design as a way to make life more enhanced through thoughtful designs, and she wants her work to bring that joy to her clients.

Education: Master's Degree, Interior Design

Age: 42

Gender: Male

Occupation: Marketing Manager at Furnishings Ltd, Toronto, Canada, responsible for enhancing online presence and sales through innovative marketing strategies. David's current focus is on leveraging virtual showrooms to improve customer engagement and reduce the costs associated with traditional marketing methods. David wants to enhance customer engagement through VR product tours and visualizations, and he wants to reduce operational costs by implementing virtual displays, while expanding Furnishings Ltd.'s online reach and appeal to the modern consumer. David is responsible for digital marketing strategies. He seeks to improve product display by showcasing a catalog through virtual showrooms, reducing operational costs, and increasing sales and engagement. David looks to cut costs and improve online reach by using tools that showcase products in engaging ways. David manages digital campaigns to boost sales, and is looking for software that integrates well with sales analytics and CRM software to improve the customer journey. David also believes in collaboration, and seeks to promote team innovation and efficiency. David also desires to build stronger online connections with potential and existing customers and partners.

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Male

Occupation: Project Manager at BuildRight Inc., Chicago, USA, overseeing residential construction projects and assisting homeowners with interior design choices. Alex is looking for user-friendly 3D design software to help clients visualize their interior spaces and streamline the decision-making process, as well as minimize design related miscommunication with clients and contractors, and speed up client approvals with accurate visual design tools. Alex manages the project. He aims for minimizing communication errors with the builders, speed up the project and save time, and also enhance design with pre-built templates and inspiration. Alex currently faces communication challenges, he tries to visualize design ideas, and find pre-designed content. Alex also desires to collaborate with his clients and improve client satisfaction in a user-friendly platform. Alex looks to improve the project using affordable but complex design options.

Education: Bachelor's Degree, Architecture