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Arch Collective Target Audience

Arch Collective's target audience spans across startups, scaling businesses, and enterprise-level companies. Startups are targeted with services to build their marketing foundation. Scaling businesses are targeted with services focused on campaign optimization and improving marketing efficiency. Enterprise-level companies, including those PE-backed, are targeted with solutions for scalable, data-driven growth and performance optimization. The company also appears to target businesses that need help with branding and messaging, suggesting a broader audience that includes companies of all sizes looking to refine their brand.

User Segments

Age: 42

Gender: Male

Occupation: Marketing Director, Mid-sized Software Company

Education: Master's Degree, Marketing

Age: 38

Gender: Female

Occupation: Marketing Manager, Scaling E-commerce Business

Education: Bachelor's Degree, Business Administration

Age: 51

Gender: Male

Occupation: VP of Marketing, Enterprise Tech Company

Education: Master's Degree, MBA

David Miller

David Miller

Age: 42
Gender: Male
Occupation: Marketing Director, Mid-sized Software Company
Education: Master's Degree, Marketing
Industry: Software
Channels: LinkedInYouTubeTwitter

Goals

  • Increase marketing ROI by 25% within the next fiscal year through data-driven strategies
  • Successfully implement a robust marketing automation system to improve lead generation and nurturing
  • Build a high-performing marketing team that is aligned with the company's strategic objectives.

Pain Points

  • Difficulty in aligning marketing strategies with overall business goals
  • Struggling to demonstrate clear ROI from marketing investments
  • Overwhelmed by the rapidly changing marketing technology landscape.

Arch Collective Geographic Distribution

Arch Collective's primary market is the United States, followed by the United Kingdom, Canada, Australia and Germany indicating a focus on English-speaking and Western European markets.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people, with a significant portion having a medium to high income, reflecting their professional status and decision-making roles.

Employment Status

Income Distribution

Education Level

Arch Collective Behavior Analysis

Behavior Profile

Digital Marketing
Technology
Business Strategy
Data Analytics
Entrepreneurship
Leadership
Innovation
LinkedIn
YouTube
Instagram
ROI Optimization
Marketing Campaigns
Brand Messaging
PPC
SEO
Content Creation
Social Media
Mobile Usage

Device Breakdown

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