The target audience for Arcade spans across various departments within companies, including marketing, product, sales & pre-sales, customer success, and enablement & training teams. These teams aim to enhance product storytelling, drive leads, boost product adoption, accelerate sales cycles, improve customer education, and streamline training processes. Arcade is designed for teams of all sizes, from small startups to larger enterprises, with a focus on those seeking to create interactive product demos efficiently and effectively. The platform caters to fast-paced product teams, sales organizations looking to win buyers early, and customer success teams aiming to scale their impact through engaging content. The mention of special pricing for startups before Series A funding indicates a focus on early-stage companies as well.