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AppSumo's target audience is entrepreneurs, small business owners, and marketers looking for affordable software and digital tools. They cater to a global audience of 'Sumo-lings' interested in lifetime deals and exclusive offers.
AppSumo's primary market is the US, followed by India. Other significant markets include the UK, Canada, and Australia, indicating a global user base.
United States
India
United Kingdom
Canada
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
AppSumo's users commonly belong to households of 2-4 people with medium income levels, suggesting a focus on aspiring entrepreneurs and growing families.
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