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AppSumo Target Audience

AppSumo's target audience is entrepreneurs, small business owners, and marketers looking for affordable software and digital tools. They cater to a global audience of 'Sumo-lings' interested in lifetime deals and exclusive offers.

User Segments

AppSumo Geographic Distribution

AppSumo's primary market is the US, followed by India. Other significant markets include the UK, Canada, and Australia, indicating a global user base.

Top Countries

United States flag

United States

45.2%
India flag

India

15.7%
United Kingdom flag

United Kingdom

8.9%
Canada flag

Canada

6.5%
Australia flag

Australia

5.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

AppSumo's users commonly belong to households of 2-4 people with medium income levels, suggesting a focus on aspiring entrepreneurs and growing families.

Employment Status

Income Distribution

Education Level

AppSumo Behavior Analysis

Behavior Profile

Device Breakdown

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