Age: 22

Gender: Male

Occupation: Student, Part-time Software Tester at QA Labs Inc. to get experience in the industry he is studying for. Pays for school and gaming needs with his income from this job. Would love a full time role and more responsibility, and the financial increase, but he needs to finish his degree first. Gaming is his mental break activity after a long day of coding and study. He can completely detach from his daily issues in gaming. He usually plays alone, but likes to watch streaming events on Twitch and Youtube, so he knows all the meta information about games, and when he plays with others, he knows all the tips and tricks to succeed. He likes being seen as a team player, and loves helping the team overcome challenges. Teamwork and being helpful are important to him. He is always looking for ways to increase his value to others, especially online, to continue his social and gaming activity. He is saving for when Deadhaus Sonata is available to play, so he can fully participate as a team player. His game skills make him a desirable partner in games, he wants to find ways to leverage these skills further for income and a career in the gaming industry later after graduation, or preferably before if he can swing it. He is always looking for opportunities to earn and get game experience at the same time, especially in the gaming industry, so he'd be a good fit for the product because it helps him play and get stakeholder benefits at the same time, helping him fulfill his goal to become more valuable in the industry and community. He is active in Discord, Reddit, and YouTube for gaming information and interaction. He would love to start streaming his play on Twitch so that he is seen as a high value member of the community. He watches a lot of youtube gaming content to learn how to stream effectively, and get more followers in the community. It would be good to support him in being a content creator in Deadhaus Sonata if there is an option to do so. He has high brand loyalty for gaming products and sticks with the team if he feels valued. If Apocalypse Studios values him and helps him create content, he will be a permanent user of their games, and encourage his friends and followers to play with him, greatly increasing the user base and game activity. In this respect, he can be a very valuable stakeholder. If he can make money playing the game as content creator, he can also become a paying player of the game and get more stakeholdership in it, so that he can get more involved with development ideas and decisions. He's also an environmentalist, so anything to help with that will resonate well with him and reinforce his brand loyalty, like the fact that Apocalpyse Studios operates as a cloud-first company with a green footprint. He is always looking for ways to promote environmentalism, so this also will encourage him to make content in this game, and it will be a topic that he can include in the content creation to further differentiate him in the marketplace. This will help him stand out in the noise and attract more followers who want to know about gaming and environmentalism. Environmentalism is a very important topic to him that helps him define himself. He wants to have higher social status in the community and promote his values to a wide audience as well. Content creation helps him with that and makes him feel valued and valuable in the community, and gives him a sense of accomplishment and happiness in this life, especially if he can also make money at it to pay his rent and make him more independent from his parents and student loans. The value to him is not just the money, but the freedom and social status from independence that it can bring, and the recognition of his value in the community. And his ability to provide value to the community as well by promoting the game and environmental awareness at the same time. The stakeholder involvement also gives him the feeling that he is contributing to a team effort and also befriends him with the game creators, which also helps him stand out in the content creation efforts, and gives him social credibility. This will all help him feel like a more valuable member of the gaming community, and promote environmentalism at the same time, while getting income and gaming experience to further his career goals in the gaming industry. This will make him a perfect dedicated player. He is aware of Apocalypse Studios emphasis on sustainability, operating as a cloud-first company with a green footprint, which increases his interest to play.

Education: Bachelor's Degree, Computer Science

Age: 26

Gender: Female

Occupation: Full-time Marketing Associate at a Entertainment Company. Works on social media marketing. Likes to play strategy and narrative heavy games to relax after work. Can't get into the quick games, likes to spend time in strategy and planning, so a quick twitch game does not appeal to her because it is too random. She doesn't like games that rely on luck or reflex, she is interested in games that need strategy and she wants to be able to get better at the game by learning new strategy and tactics to succeed with the team. She plays to relax after work and wants to be a valuable member of the team, and contribute to a goal and get recognized by teammates for her contribution. Does not care as much about leaderboards or streaming, it is much more important to her to be seen as a valuable teammate with good strategy and game play tactics that contribute to the team's success. She would like to try to develop a career in streaming later, but right now that seems like too much of a time investment, so she plays the games without any filming and just focuses on game play. The stakeholder engagement aspects of the game will be great for her because it gets her involved in the game development more deeply, where she can make real strategic contributions to the game development. She wants to contribute to a team success but she doesn't want to get all the spotlight, so the game playing will scratch that itch. This product appeals to her because the stakeholder engagement also helps her learn more about the game, which will make her an even better player and strategic consultant to her team in the game. And the rewards and value she gets from stakeholder engagement is also attractive and helps the product to stand out among the competition because she spends her valuable time on her game to get the stakeholder points. Also important to her, she is interested in new ways to learn strategy and be recognized for it, and she is not interested in fast and twitchy games, she needs to have a planning and strategic role for game playing to be relaxing for her. This need makes her very unique compared to the other players who just play for thrills. She will likely get involved in the game development as a valuable strategist due to this need. Her game time is very limited and she wants to maximize the return on investment, not waste time on twitchy fast play but more in team strategy planning. She is aware of the stakeholder engagement aspects of Apocalypse Studios and wants to become a strategist for the game so that her time is not wasted, and she gets maximum ROI for the stakeholder engagement.

Education: Associate Degree, Marketing

Age: 19

Gender: Female

Occupation: Student, Gaming Streamer (hobby). A small time streamer, very active in social media for game and video promotions. She enjoys online multiplayer games and is always looking for friends, so she loves the team aspect of the game. She likes when people are playing as a team and loves to meet and greet. She also wants to get a larger audience, so she wants to make sure she stays as active on social media. She likes the audience participation aspects of the game because that helps her audience grow by being involved in the game itself, so she can get more followers by having them play. She also loves the asynchronous multiplayer experiences because that is a very unique value prop of this game, she can participate and make money even when she does not have time to play. The revenue model really resonates with her. She is also a team player and is aware that the gaming studio values inclusivity and community engagement and stakeholder engagement, which she likes, so she wants to start promoting as a streamer and grow a community around her to get social fame, and hopefully that can pay the bills as well. She wants to see herself as the champion of the community who helps people meet other people, and get them into this game. Since the studio is a community driven studio, this will really help her feel good and also get revenue. This helps her find a way to express her values and get recognized for her efforts. It is great that the studio also emphasizes AI and cloud technology and user generated content, since those aspects will give her audience members lots of unique ways to interact with her, which gets her more attention and more followers, which is essential to her brand. The asynchronous multiplayer is especially great because this way, the studio provides a lot more user generated content because the stakeholders participate in making the game. All of this helps her build her personal brand. The most important thing to her is to grow her own personal brand and get people to pay attention to her, and the game can help with that. She sees this game as a way to get higher social status and express her unique personality and brand, and grow that out, with very little effort. This is her main motivation. She also wants to express her own creativity. She is looking to express herself in this way. She is aware of the free-to-play online multiplayer experience of Apocalypse Studios and hopes that the lack of an initial barrier to entry will help her audience grow, since all they need is to download it. She knows she will be successful in Deadhaus Sonata as a streamer and looks forward to becoming the champion for a new and highly successful user base.

Education: High School