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Major Markets
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MexicoSelect a competitor
HomeStory Spokane
Mountain West Remodel
Evergreen Home Performance
Top Marketing Channels
HomeStory Spokane
- Social Media Marketing
- Examples: Facebook, Instagram, Houzz
- Campaigns: Kitchen Remodel Showcase, Bathroom Design Ideas, Testimonial Tuesdays
- Search Engine Optimization (SEO)
- Examples: Google Search, Bing Search, Yelp listings
- Campaigns: Local SEO for 'Spokane kitchen remodel', 'Spokane bathroom renovation', 'home improvement Spokane'
- Content Marketing
- Examples: Blog posts, Photo galleries, Before & After case studies
- Campaigns: Ultimate Guide to Kitchen Remodeling, Small Bathroom Renovation Tips, Client Success Stories
Top Sales Channels
- Direct Consultations
- In-home consultations, Showroom visits, Virtual appointments
- Free Design Consultation, Project Planning Session, Virtual Showroom Tour
- Online Lead Forms
- Website contact form, Request a Quote form, Call-back request
- Get Your Free Estimate, Schedule Your Design Consultation, Start Your Project Today
- Referral Programs
- Client referrals, Interior designer partnerships, Real estate agent network
- Refer a Friend Discount, Designer Collaboration Program, Realtor Partner Incentive
APH Construction SWOT Analysis
Strengths
Specializes in kitchen and bathroom remodeling
likely has established processes for these specific projects
strong visual portfolio from completed projects.
Weaknesses
Limited scope beyond kitchen and bathroom
may not be able to handle full home renovations or emergency repairs
potential for higher price point due to specialization.
Opportunities
Expand into adjacent remodeling services (e.g.
basement finishing
home additions)
partner with local appliance and fixture suppliers
offer design-only services.
Threats
Competition from general contractors offering similar services
economic downturn impacting discretionary spending on remodels
negative reviews impacting niche reputation.
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