Age: 19

Gender: Female

Occupation: Part-time Sales Associate at Zara, Student at IES Cervantes, Madrid, balancing work and academics with leisure time for entertainment and social connection. Interested in current trends and engaging content. , Valencia. Balancing studies with part-time work and leisure time. Seeks easy access to entertaining and informative content relevant to her life as a student and young adult. Her educational background is High School Diploma, with a keen interest in streaming TV series for entertainment, social media for connecting with peers, and staying updated on current trends. Sofia works part-time as a sales associate in Zara while pursuing her high school education. This dual responsibility means she has limited free time, making convenience and relevance key factors in her media consumption habits. She's drawn to content that's easily accessible and quickly consumable, often engaging with shows and clips through her smartphone during breaks or commutes. As a resident of Valencia, she values media that reflects local culture or provides insights into global trends. Her media consumption is heavily influenced by her limited free time and the need to balance work, studies, and social life. Convenience and accessibility are paramount, leading her to favor short-form video content and easily digestible updates on social media. While she enjoys TV series and movies, she seeks out options that don't demand a significant time commitment, often opting for shorter episodes or on-demand services that allow her to pause and resume as needed. Staying connected with friends and family is also a key driver of her media choices, as she often seeks out content to share or discuss with her social circle. Overall, Sofia's media consumption is shaped by the need to balance her responsibilities with her desire to stay entertained, informed, and connected with others. Here's how this target segment might engage with Antena 3: News and Entertainment: Sofia likely tunes into news broadcasts, primarily on her smartphone or tablet, to quickly catch up on current events. She's drawn to entertainment segments and human-interest stories that offer a break from her daily routine. Series and Reality TV: She might watch episodes of Antena 3's TV series on-demand through Atresplayer, fitting them into her schedule as she can. Reality TV shows, like 'La Voz Kids,' could appeal to her as light-hearted entertainment. Lifestyle Content: Sofia is interested in lifestyle content related to fashion, beauty, and cooking, which she might discover through Antena 3's online platforms. Social Media Engagement: She's likely to engage with Antena 3's content on social media platforms like Instagram and TikTok, sharing clips, memes, or discussing episodes with her followers. The main pain points for someone like Sofia: Time Constraints: Balancing work, school, and personal life leaves Sofia with limited time for media consumption. She needs content that's easily digestible and can fit into her busy schedule. Relevance: Sofia wants content that speaks to her interests and experiences as a young adult. She's less likely to engage with programming that feels irrelevant to her life. Ad Fatigue: Constant exposure to ads on streaming platforms and social media can be frustrating for Sofia. She might be willing to pay for ad-free options if they're affordable. Here's why Antena 3 would be important for her: Staying Informed: She can access news and updates on current events, helping her stay informed about what's happening in her city and the world. Entertainment and Relaxation: Antena 3 provides her with access to TV series, reality shows, and lifestyle content that can help her unwind and relax after a long day. Cultural Connection: The channel offers content that reflects Spanish culture and values, helping her stay connected to her heritage and community.

Education: High School

Age: 22

Gender: Male

Occupation: Part-time Bartender

Education: Associate Degree

Age: 17

Gender: Female

Occupation: Student

Education: High School