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Antena 3 Target Audience
User Segments
Age: 68
Gender: Female
Occupation: Retired
Education: High School
Age: 55
Gender: Male
Occupation: Local Business Owner
Education: Associate Degree
Age: 62
Gender: Female
Occupation: Home Management
Education: Bachelor's Degree
Isabel, The Engaged Retiree
Age: 68
Gender: Female
Occupation: Retired
Education: High School
Industry: Retired
Channels: FacebookYouTubeX
Goals
- Stay informed about current events and national news
- Connect with family and friends, including those living far away
- Find engaging and entertaining content to fill leisure time.
Pain Points
- Difficulty navigating new technology and digital platforms
- Feeling overwhelmed by the sheer volume of online information
- Concerns about misinformation and biased news reporting.
Antena 3 Geographic Distribution
Antena 3's primary market is Spain, with minor viewership in other Spanish-speaking regions and neighboring countries, reflecting its national focus.
Top Countries
Spain
98%
Andorra
0.5%
Portugal
0.4%
Equatorial Guinea
0.3%
Argentina
0.2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The audience primarily consists of 3-4 person households, predominantly in the medium-income bracket, indicating a mainstream family focus.
Employment Status
Income Distribution
Education Level
Antena 3 Behavior Analysis
Behavior Profile
Current Events
Entertainment
News
Popular Culture
Sports
Cooking
Family Activities
Political Analysis
On-demand
Digital Consumption
YouTube
Instagram
Facebook
Television
Viewer Habits
Engagement
Information
Leisure
Device Breakdown
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