Age: 32

Gender: Male

Occupation: Marketing Manager at Tech Startup Xyz Solutions, Inc. that provides cloud based data analytics platform for small businesses and marketing agencies to build marketing campaigns and manage leads. David manages all contents that goes out to the channels and is responsible for marketing campaigns. Animatron is helping David's company in animation for contents. David uses Windows Laptop and mobile during his work time to manage his team and projects. He mostly uses social channels such as LinkedIn, Youtube and X (Twitter). He graduated from University of Texas in Austin with master's degree in Marketing. David works full time in his company and is looking for a side hustle to create contents for other companies. He has a family with wife and a child. He enjoys outdoor activities during his free time such as fishing and hiking with his family. David earns around $100,000 per year from his employment. The company that David works for has annual revenue of $5 million per year and 50 employees working under the same company. Animatron solves marketing materials for David, saving time and resources for content creation. He seeks to leverage cost-effective content creation to enhance his company's market presence and engagement levels with the marketing efforts to be effective and meet KPIs. He would like to use more interactive contents such as video animation and HTML5 banner to make content more vivid and catch user's attention. He does not like long and lengthy content as it is not effective and does not meet user's requirements in short span of attention span. His goal is to meet company's revenue growth by creating effective campaigns that generate more leads with the marketing channels and materials that he uses. Also, David expects to minimize wasted content production so contents must be carefully planned and created for target users of his company's product. David wants to keep up with marketing trend and is always on the lookout for innovative products and services that can make his contents more engaging and impactful. He is frustrated with contents that are not interactive and not short as that will take user's attention away from the content. Also, his frustration is with the cost of marketing tools and the learning curve to master the tools. The team members of David are also reluctant to learn new skills and this makes the tool adoption rate very slow. The main goal for David is to cut marketing cost and increase lead generation for sales and revenue growth. His other goal is to find an animation tool which is affordable and easy to learn in short span of time so that he can train his team members to use animation in contents. His other goal is to make the company known in the industry by creating good quality of content and making content distribution effective by targetting the right users who might need his product. He is looking for software like Animatron to solve these problems and make his contents much better and impactful for his company and himself to grow as a marketing professional.

Education: Master's Degree, Marketing

Age: 28

Gender: Female

Occupation: Social Media Manager for multiple brands, that sells products to young adults. Sarah Manages content creation and scheduling with marketing campaigns. Most of contents include short form video such as Tiktok and Instagram Reels. Also, Sarah is responsible for creating HTML5 banner ads for online ads for websites and mobile app platforms. Her goal is to enhance user engagement by creating contents that are fun and viral. Also, Sarah is responsible for enhancing the brand presence and image by creating engaging and good quality contents for the brands that she is working with. Animatron solves making her content with animation saving time and resources. She has a family with husband and a child. She enjoys going out to the restaurant during free time and spends most of time with friends and family. Sarah earns around $80,000 per year from her work. The total revenue for her client brands are $1 million and Sarah is responsible for increasing their sales by marketing campaigns. Sarah is frustrated with the cost and time that takes to create good quality of contents with short time period. She is also frustrated with lack of high quality contents for animation that can meet her requirements. Sarah's goal is to find easy to use animation tools that can save her time. Also, Sarah wants to find high quality templates that can be used for her marketing campains. The current toolset and software she is using are costly and does not meet her content requirements for quality contents. Sarah wants to quickly create high quality contents and easily get feedback and approval from clients so that she can meet her campaign datelines. The marketing team members of Sarah also expects to create content quickly to meet client's requirements but lack of skill to use animation software makes the process very slow. The goal for Sarah is to create contents quickly in short time and provide engaging contents with interactive user elements such as video animation and HTML5 banners. She is looking for software like Animatron to solve these problems and make her contents much better and impactful for her company and herself to grow as a marketing professional.

Education: Bachelor's Degree, Digital Marketing

Age: 41

Gender: Female

Occupation: Freelance Advertising Consultant for various companies. Emily has more than 15 years of experience in advertising industry, creating and managing marketing campaigns for various companies. She freelances various companies that needs expert knowledge with advertisement and marketing to meet their campaign goals. Emily is also involved in creating explainer videos, HTML5 banners, and video animation to market their products and services. Her goal is to create a new innovative advertising and marketing strategies for various companies. Animatron solves her time and resource to create engaging marketing contents. Emily has no family and lives by herself. She enjoys spending time on personal growth by taking different courses and traveling around the world during her free time. Emily earns around $150,000 per year from her freelance work. Her total revenue contribution for all clients is around $10 million. Emily is frustrated with tools that are difficult to use and takes time for new advertising team members to learn. Also, Emily is frustrated with the price of softwares and the amount of team members required to meet advertising goals. Her goal is to find a software like Animatron so that individual consultants can create a good quality of contents by themself. She also wants to minimize the time required to learn new softwares that would enhance the marketing campaigns. Her advertising clients requires her to provide campaigns with interactive content such as video and animations. The clients expect Emily to provide result driven campaigns with good ROI. Emily's goal is to increase client's revenue growth by at least 20% with the given timeframe. Emily is looking for a software like Animatron to solve these problems and make her contents much better and impactful for her company and herself to grow as a marketing professional.

Education: Bachelor's Degree, Advertising