Age: 32

Gender: Female

Occupation: Part-time Sales Associate at a Boutique Store/Mom-blogger focusing on family lifestyle and holiday decorations tips and tricks, seeking collaborations with family brands to promote and earn comissions through affiliate marketing and sponsored contents and increase audience engagement across her social media platforms . She manages her blog and social media accounts, creating content about holiday decorating, gift ideas, and family activities throughout the year. She enjoys connecting with other parents and sharing her experiences online as she creates content, promotes contents, and engages with her followers daily to increase sales via affiliate links and create passive income with a target of $3000 per month on Q4 (October, November, December). She also dedicates time each week to researching new products, trends, and marketing strategies to stay competitive and relevant to her audience. She is trying to expand her reach and get partnerships from bigger brands with bigger revenues which could increase her revenues by another 50%. She uses her experience to create valuable content and engage with her audience, building a loyal following and fostering a sense of community around her blog and social media platforms. Her ultimate goal is financial independence via her blog to provide her children with the best resources, tools and services to succeed in life. She understands that this is a long term vision, however, she is very determined and dedicates all her free time to her projects to reach this goal, she is considering hiring an agency to improve her content and SEO ranking but does not have the initial capital for it. She will leverage her tax refund in order to boost her blog traffic and engagements using marketing automation and better content to promote products and services from brands during the holiday season to generate more profits from commissions. She enjoys the autonomy and freedom that comes with self-employment, allowing her to balance work with her family responsibilities and pursue her passions creatively during her spare time. She spends at least 4 hours a day researching and writing blog posts during the late evenings after the kids are asleep, her husband is working full time, and she uses that time to focus on content creation, editing and audience engagement before going to bed. She would like to delegate some of her work to focus on income generation as well as spend more time with her children. She is looking for ways to streamline her blog management tasks to be more efficient and effective in her creative activities, whilst also increasing her revenue stream and partnerships. She often feels stressed due to the amount of tasks she has to do, but enjoys her work and wants to scale up her earnings to quit her part-time job and dedicate to her blog full time to reach her full potential. As a mom-blogger specializing in holiday themes, her primary objectives are to engage her audience, promote relevant products through affiliate links, and generate income through sponsored content to support her family while pursuing her creative passions and interests in blogging and sharing.

Education: Associate Degree, Marketing

Age: 41

Gender: Female

Occupation: Full-Time Cashier, local grocery store, who loves creating DIY projects with her daughter

Education: High School

Age: 28

Gender: Female

Occupation: Part-time Interior Designer, seeking a creative career

Education: Associate Degree, Design