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Amazon Web Services (AWS) Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Junior Software Developer

Education: Bachelor's Degree in Computer Science

Age: 29

Gender: Male

Occupation: IT Startup Founder

Education: Master's Degree in Software Engineering

Age: 20

Gender: Male

Occupation: Computer Science Student

Education: Associate Degree in Computer Programming

Maya Sharma

Maya Sharma

Age: 24
Gender: Female
Occupation: Junior Software Developer
Education: Bachelor's Degree in Computer Science
Industry: Software Development
Channels: YouTubeRedditLinkedIn

Goals

  • To continuously learn new programming languages and cloud technologies to stay relevant in the fast-paced tech industry
  • To contribute to impactful open-source projects and build a strong professional portfolio
  • To secure a senior developer role in a leading tech company within the next five years, contributing to innovative solutions and complex system designs.

Pain Points

  • Difficulty in grasping complex cloud architecture concepts and implementing them efficiently in real-world projects
  • Limited access to premium learning resources and hands-on labs due to budget constraints as a junior developer
  • The challenge of balancing work commitments with personal learning goals and staying updated with rapid technological advancements.

Amazon Web Services (AWS) Geographic Distribution

AWS has a vast global presence with significant infrastructure. The US is its largest market, followed by key developed economies, reflecting widespread cloud adoption.

Top Countries

United States flag

United States

40%
Germany flag

Germany

8.5%
United Kingdom flag

United Kingdom

7%
Japan flag

Japan

6%
Australia flag

Australia

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

AWS users often come from middle to high-income households, including professionals and business owners, reflecting enterprise and developer use.

Employment Status

Income Distribution

Education Level

Amazon Web Services (AWS) Behavior Analysis

Behavior Profile

Software Development
Data Analytics
Cloud Computing
AI/ML
Cybersecurity
Business Strategy
Learning
Experimentation
Troubleshooting
Automation
LinkedIn
YouTube
Reddit
Desktop Usage
Rapid Prototyping
Scalability
Performance Optimization
Resource Management
Migration
Innovation

Device Breakdown

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