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MINE Target Audience
The target audience includes homeowners, new homebuyers (especially those working with home builders), and individuals looking to furnish or redecorate their homes. This is evident from the focus on 'Move-In Essentials', 'Exclusive Homebuyer Perks,' and partnerships with home builders. The wide range of design styles caters to diverse tastes, and the availability of both online shopping and physical showrooms targets customers with varying shopping preferences. The mention of interior design services further suggests a target audience that may need professional help with their design projects. Furthermore, the availability of closeout items indicates that they also cater to budget-conscious customers.
User Segments
Age: 35
Gender: Female
Occupation: Interior Designer/Self-Employed Consultant Designer
Education: Master's Degree, Interior Design
Age: 42
Gender: Male
Occupation: Architect/Full-Time
Education: Bachelor's Degree, Architecture
Age: 32
Gender: Female
Occupation: Real Estate Agent/Full-Time
Education: Bachelor's Degree, Business Administration
Ava Johnson
Goals
- Find stylish and sustainable furniture that reflects my personal taste
- Create a comfortable and inviting home environment for my family
- Stay within budget while achieving a high-end look
Pain Points
- Struggling to visualize furniture in my space
- Overwhelmed by the sheer number of choices available
- Difficulty coordinating different styles and colors
MINE Geographic Distribution
The primary market is the United States, with a significant focus on the domestic market. Canada, UK, Australia and Germany represent smaller but still relevant international markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target households are primarily small to medium-sized (1-4 people) and have a medium to high income level, reflecting the ability to invest in quality furniture and home decor.
Employment Status
Income Distribution
Education Level
MINE Behavior Analysis
Behavior Profile
Device Breakdown
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