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MINE targets new homebuyers working with their partnered homebuilders, offering free interior design services and curated furniture collections. Their target audience also includes design enthusiasts looking for inspiration and to purchase furniture and decor online or in their showrooms. They appeal to a range of styles with curated collections and collaborations with designers like Bobby Berk.
MINE's primary market is the US, accounting for 70% of users, followed by Canada with 15%. The UK, Australia, and Germany represent smaller, emerging markets.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
MINE targets households of 2-4 people with medium to high income levels, indicating disposable income for home improvement.
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