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MINE Target Audience

MINE targets new homebuyers working with their partnered homebuilders, offering free interior design services and curated furniture collections. Their target audience also includes design enthusiasts looking for inspiration and to purchase furniture and decor online or in their showrooms. They appeal to a range of styles with curated collections and collaborations with designers like Bobby Berk.

User Segments

MINE Geographic Distribution

MINE's primary market is the US, accounting for 70% of users, followed by Canada with 15%. The UK, Australia, and Germany represent smaller, emerging markets.

Top Countries

United States flag

United States

70%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

4%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

MINE targets households of 2-4 people with medium to high income levels, indicating disposable income for home improvement.

Employment Status

Income Distribution

Education Level

MINE Behavior Analysis

Behavior Profile

Device Breakdown

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