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Allinox Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Senior Category Manager

Education: Master's Degree, Supply Chain Management

Age: 48

Gender: Male

Occupation: Director of Global Sourcing

Education: Master's Degree, Business Administration

Age: 36

Gender: Female

Occupation: Head of Private Label Brands

Education: Bachelor's Degree, Industrial Design

Catherine Procurement

Catherine Procurement

Age: 42
Gender: Female
Occupation: Senior Category Manager
Education: Master's Degree, Supply Chain Management
Industry: Retail Management
Channels: LinkedInYouTubeFacebook

Goals

  • Source innovative and high-quality private label cookware to enhance our retail brand's offerings and market position
  • Optimize procurement costs while maintaining stringent quality standards and ethical sourcing practices
  • Establish long-term, reliable partnerships with global manufacturers to ensure consistent supply chain efficiency.

Pain Points

  • Difficulty in finding manufacturers who offer comprehensive, end-to-end private label solutions with strong design capabilities
  • Managing complex international logistics and customs for diversified sourcing locations
  • Ensuring consistent product quality and compliance across various suppliers and production batches.

Allinox Geographic Distribution

Allinox has a strong European base, notably Belgium, with significant manufacturing in China. Key markets include Europe and North America, reflecting their global distribution network.

Top Countries

Belgium flag

Belgium

20%
China flag

China

18%
United States flag

United States

15%
Germany flag

Germany

10%
France flag

France

10%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users often represent mid to high-income households, including business owners and managers. This aligns with procurement roles for quality cookware.

Employment Status

Income Distribution

Education Level

Allinox Behavior Analysis

Behavior Profile

Device Breakdown

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