The target audience for AffinityX is B2B, specifically focusing on businesses that serve other businesses (B2B2C model, where AffinityX enables their clients to serve their end clients). This includes advertising agencies, marketing agencies, media companies (such as local newspapers, radio stations, and TV stations transitioning to digital), and potentially large corporations seeking white-label marketing solutions. They target entities that require scalable, high-volume creative production, digital ad management, social media management, website development, and SEO services. The underlying need of this audience is to expand their own service portfolios, improve operational efficiency, reduce costs associated with in-house production, and deliver professional, results-driven marketing campaigns to their own clientele, all while maintaining their brand identity.