AEF's target audience is broad but specific, encompassing the entire advertising and marketing ecosystem. This includes advertising agencies of all sizes (from global networks to boutique firms), in-house brand marketing teams (across various industries), media companies (publishers, broadcasters, digital platforms), academic institutions (universities, colleges, business schools with marketing programs), students (undergraduate and postgraduate marketing, advertising, and communications students), industry associations, and individual marketing professionals. They target those who seek to understand, engage with, and contribute to the advertising industry's ongoing evolution, emphasizing ethical practices, historical understanding, and future trends. Their offerings cater to both seasoned professionals looking for advanced insights and networking, as well as newcomers and students seeking foundational knowledge and career development. The focus is on fostering an informed, responsible, and effective advertising community.