Age: 42

Gender: Female

Occupation: Real Estate Agent and Property Manager for residential properties, dealing with HVAC issues on a regular basis with multiple stakeholders involved. Sarah needs cost effective and reliable solutions to keep tenants happy, and owners informed of the expenses and regulatory adherence. This includes tasks related to finding the right maintenance schedules for the best price point, as well as negotiating service agreements. This will allow Sarah to manage more properties while ensuring that her stakeholders' needs are met efficiently and effectively. Sarah handles several tenants and therefore any delays would be a huge burden to manage, so she needs a reliable service. Sarah needs to stay up-to-date on building codes and HVAC regulations so her buildings will never be out of compliance. Sarah is also personally interested in her own home and keeps up with the latest home improvement trends through DIY projects, so this HVAC business could also make personalized offers to her that would interest her as a homeowner, such as smart thermostats that can be integrated with her smartphone. Sarah uses social media heavily as part of her job, but wants to have more time for her family and personal interests, so automation of routine tasks is important to her. Sarah does not want to do any HVAC maintenance herself, and prefers a reliable vendor to handle everything from quote to repair work with minimal involvement on her side, but full transparency to the process through online systems or portals for access to reports and documents. Sarah hopes that her tenants are happy in their home environment, and her main goal is to continue to improve tenant happiness, so she would consider HVAC quality important and wants to work with a partner that also values the importance of tenant happiness and works with her to ensure that the HVAC systems are clean and safe for the tenants to be in. She is a hardworking individual and expects quality services that her tenants will appreciate, and her homeowners will be happy with for the value. Sarah values a company that understands the importance of property management and its high volume and fast paced tempo, and can act quickly and with high quality output, so that it fits the demands of Sarah's industry without being a bottleneck in her business. Sarah also appreciates companies that can operate on her tight budget, and offers competitive rates that can keep costs low for tenants. Sarah values cost, quality, and reliability and prioritizes those in that order.

Education: Associate Degree

Age: 38

Gender: Male

Occupation: HVAC Technician and Small Business Owner. David owns a small HVAC business, and wants to grow it to become the local HVAC service champion. David is looking to grow his business and is looking for HVAC companies that provide quality services at fair prices. David wants to keep his customers happy, so he wants to find an HVAC company that is reliable and responsive. David has a family and is trying to support them, so he is always on the lookout for opportunities to expand his skillsets. This might include looking into new technologies and HVAC equipment, new building codes and regulatory changes, or even business and management trends. David uses social media to stay on top of industry trends and also wants to use the platform to promote his brand to new customers and interact with current customers. David's ideal company would not only provide great service, but help him grow his business and act as a partner. David is looking to grow his HVAC business by hiring new technicians, but he is having a hard time finding qualified candidates, so he is also looking for training programs for his employees. David is also considering becoming certified in certain HVAC services to differentiate his business and attract more customers. David appreciates that the local HVAC suppliers know his name and offer volume discounts to small business owners like him. David is also trying to improve the energy efficiency of his business, so he is always looking for ways to reduce his energy consumption.

Education: High School

Age: 48

Gender: Male

Occupation: Property Manager. Robert manages a number of properties. Robert deals with HVAC issues on a regular basis with multiple stakeholders involved. Robert needs cost effective and reliable solutions to keep tenants happy, and owners informed of the expenses and regulatory adherence. Robert finds that the heating and cooling of his apartment buildings is his number one most important task to get right as a property manager. This includes tasks related to finding the right maintenance schedules for the best price point, as well as negotiating service agreements. This will allow Robert to manage more properties while ensuring that his stakeholders' needs are met efficiently and effectively. Robert handles several tenants and therefore any delays would be a huge burden to manage, so he needs a reliable service. Robert needs to stay up-to-date on building codes and HVAC regulations so his buildings will never be out of compliance. He is also personally interested in his own home and keeps up with the latest home improvement trends, so this HVAC business could also make personalized offers to him that would interest him as a homeowner, such as smart thermostats that can be integrated with his smartphone. Robert uses social media heavily as part of his job, but wants to have more time for his family and personal interests, so automation of routine tasks is important to him. Robert does not want to do any HVAC maintenance himself, and prefers a reliable vendor to handle everything from quote to repair work with minimal involvement on his side, but full transparency to the process through online systems or portals for access to reports and documents. Robert hopes that his tenants are happy in their home environment, and his main goal is to continue to improve tenant happiness, so he would consider HVAC quality important and wants to work with a partner that also values the importance of tenant happiness and works with him to ensure that the HVAC systems are clean and safe for the tenants to be in. He is a hardworking individual and expects quality services that his tenants will appreciate, and his homeowners will be happy with for the value. Robert values a company that understands the importance of property management and its high volume and fast paced tempo, and can act quickly and with high quality output, so that it fits the demands of Robert's industry without being a bottleneck in his business. Robert also appreciates companies that can operate on his tight budget, and offers competitive rates that can keep costs low for tenants. Robert values cost, quality, and reliability and prioritizes those in that order.

Education: Associate Degree