Top Marketing Strategies for Adjacent

Adjacent User Persona

Name:

Emily Jones

Age :

32

Gender :

Female

Occupation :

Real Estate Analyst

Industry :

Real Estate Investment

Education :

Master's Degree, Real Estate Finance

Preferred platforms

GOALS

• Analyze investment opportunities and provide data-driven recommendations to stakeholders for optimal portfolio expansion
• Stay updated on the latest trends and technologies in real estate to optimize investment strategies
• Network with industry professionals to source off-market deals and build valuable partnerships

Frustrations

• Lack of access to comprehensive and reliable real estate data for accurate analysis
• Difficulty in identifying and connecting with key decision-makers for potential deals
• Inefficient manual processes for property research and due diligence consuming valuable time

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Managing Director

Industry :

Private Equity

Education :

MBA, Finance

Preferred platforms

GOALS

• Identify and evaluate potential real estate investments that align with the firm's investment thesis and risk appetite
• Lead due diligence efforts and negotiate favorable deal terms to maximize returns
• Manage existing portfolio companies and develop strategies for value creation and exit

Frustrations

• Limited visibility into off-market deals and competition from other institutional investors
• Lengthy due diligence processes and difficulty in accessing accurate property information
• Uncertainty in the macroeconomic environment and regulatory changes impacting investment decisions

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Associate

Industry :

Real Estate Brokerage

Education :

Bachelor's Degree, Finance

Preferred platforms

GOALS

• Build a strong network of clients and provide exceptional customer service to establish a reputable personal brand
• Leverage technology and social media to generate leads, showcase properties, and reach a wider audience
• Close deals efficiently and exceed client expectations to earn high commissions and grow her business

Frustrations

• Competition from established brokers and difficulty in securing exclusive listings
• Challenges in reaching tech-savvy millennial and Gen Z homebuyers
• Time-consuming administrative tasks and paperwork taking away from client interactions

Adjacent Geographic and Demographic Insights

Geographic Insights: Adjacent's primary market is the US, followed by Canada. Other important markets include the UK, Germany, and Australia, indicating a focus on developed economies with active real estate markets.

Demographic Insights: Adjacent's target users are primarily professionals aged 25-44, with a skew towards males, reflecting the demographics of decision-makers in real estate and finance.

Adjacent Socio-economic Profile

Household and Income Insights: Adjacent's target users typically fall within households of 2-4 members with medium to high income levels, indicating an audience with significant investment potential.

Educational and Employment Insights: Adjacent's users are primarily employed full-time, with a high proportion of business owners and a strong emphasis on university or postgraduate education, emphasizing the platform's appeal to seasoned professionals.

Adjacent Behavioral Insights

Interest-Based Insights: Users are highly interested in real estate, technology, business, and finance, reflecting their professional involvement and investment focus.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn, indicating a business-oriented approach. They primarily use desktop devices, suggesting a preference for in-depth analysis and research.

Adjacent Top Competitors