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Acryl Data Target Audience

The target audience for DataHub is enterprises focused on leveraging AI and data at scale. This includes organizations struggling with data chaos and the need for robust metadata management. Specific roles within these organizations include data analysts, data engineers, data scientists, and data governance teams. Companies highlighted in the adoption stories include Foursquare, T-Mobile, Notion, Optum, MYOB, Slack, Airtel, Coursera, Chime, and Pinterest, indicating a broad range of industries and company sizes are within the target audience.

User Segments

Age: 35

Gender: Male

Occupation: Senior Data Analyst

Education: Master's Degree, Data Science

Age: 42

Gender: Female

Occupation: Lead Data Engineer

Education: Doctorate Degree, Computer Science

Age: 38

Gender: Male

Occupation: Data Governance Manager

Education: Master's Degree, Information Management

Alex Johnson

Alex Johnson

Age: 35
Gender: Male
Occupation: Senior Data Analyst
Education: Master's Degree, Data Science
Industry: Technology
Channels: LinkedInXReddit

Goals

  • Quickly identify the most reliable datasets for analysis, reducing time spent on data discovery
  • Automate data quality checks and anomaly detection to ensure accurate insights
  • Collaborate with data engineers to improve data pipeline efficiency and data quality standards.

Pain Points

  • Difficulty discovering relevant and trustworthy datasets
  • Spending excessive time on data cleaning and preparation
  • Struggling to understand data lineage and impact analysis.

Acryl Data Geographic Distribution

The primary market is the United States, followed by India, reflecting the global distribution of technology and data-focused companies. Europe and other regions represent significant secondary markets.

Top Countries

United States flag

United States

40%
India flag

India

20%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

8%
Canada flag

Canada

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in households of 2-4 people and have medium to high income levels, indicative of established professionals in technology and data-related fields.

Employment Status

Income Distribution

Education Level

Acryl Data Behavior Analysis

Behavior Profile

Data Science
Machine Learning
Cloud Computing
Data Governance
AI
Big Data
Data Visualization
LinkedIn
YouTube
Twitter
Data Discovery
Data Observability
Metadata Management
Data Quality
Anomaly Detection

Device Breakdown

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