Age: 28

Gender: Female

Occupation: Outdoor Guide and Blogger at local hiking company called Treks and Trails . They plan weekly hikes for their clients and write blog posts about what clients can expect and weather conditons with links to associated radar apps to enhance their experience and retain clients. They need easy to use and accurate information to make the blog appealing. They have been in business 4 years with repeat customers and a strong social media presence within the niche market of avid hikers.. . The hikers group ranges from very young to the elderly and Sarah's posts cater to everyone's needs and experience level.. The company sponsors educational hikes monthly in conjunction with local meteorologists who volunteer their services. The company has 4 employees including Sarah and she heads the marketing, client acquisition, content creation and coordination with local meteorologists and media outlets to get the word out to attract new clients and retain existing ones. Their budget is limited due to the small size of the company and employee count. Sarah spends hours each week writing content and coordinating weather related data and information into an effective and helpful format. Efficiency and Accuracy is the main goal.. .Sarah also works as a freelancer for other similar companies on special projects and has generated a following of her own so she is very social media savvy and uses several media channels..Sarah stays abreast of new tools and trends. The company needs a better way to acquire and disseminate data to increase market penetration. A new app is needed to address these concerns but it needs to be very cost effective to meet budget parameters.. . . Sarah has an excellent work ethic and gets the job done and has become a go to source for hikers locally. Sarah has a lot of potential and sees the need for innovation but needs a partner to collaborate with to meet growing demand.. . . Sarah enjoys helping hikers and introducing new technology to enhance their experience.. Sarah will be the influencer to drive change and propel market growth if the right technology and partnership can be realized.... . . . .. Their main objective is to acquire new clients and retain old ones.. . . . . .Sarah loves being outdoors and loves people.. . . .She needs to be the go to person and increase her value at Treks and Trails... She takes pride in being the ultimate expert and strives to become the best!. . . . . . Sarah also wants to make more money but more importantly do the most effective and efficient job.. ... She loves to teach and engage with clients of all ages

Education: Bachelor's Degree, Environmental Science

Age: 32

Gender: Male

Occupation: Meteorologist at local weather station . He needs accurate data and reports to create forecasts to air on local TV and radio.. They have a small but loyal listening and viewing audience who rely on David to plan their activities and get weather data in advance.. . He needs a reliable source to get the data from and report on. David is the go to guy in the region. He needs to become the best and increase market share and provide more value to clients.. . He wants to increase local reach and eventually nationally!. He is very ambitious and strives to be the best. He wants cutting edge tools and resources and data.. . He is willing to try new tools and apps to improve his broadcasts and reports.. . He has some limited budget and has the ear of the management at the weather station. His broadcasts include weather related safety tips which make him valuable to the community..David would like to leverage social media more but lacks knowledge of social media tools and trends so he needs a reliable partnership with a social media expert to help him create content to improve his reach.. .David needs to get the word out more and increase social media reach, views and followers.He has an important message to deliver to the masses!. .David likes his current employer but does have a vision to become more visible and improve the impact of his forecasts... . David is very committed to his career and his listeners and views.. . .He values the opinions of his followers and wants to get more input from them on social media channels but needs help to engage.. . David also freelances as a consultant and wants to acquire more clients.. .. .David is a very intelligent and resourceful man. He loves meteorology and is very passionate.. David's main objectives are career goals and to improve performance and impact .. .

Education: Master's Degree, Meteorology

Age: 24

Gender: Male

Occupation: Mobile App Developer .He spends hours developing mobile apps but loves to stay current on weather trends and conditions.. .. He has several clients in the mobile space and is looking to improve their experiences and market share.. . He needs to find an easy and efficient tool to accomplish his goals. He is a busy professional and juggles several projects at once.. . He loves the ability to automate as many functions and processes as he can.. Tom's work ethic is excellent and he has a strong reputation for getting the job done for his clients. They have a lot of confidence in Tom's abilities and expertise.. . Tom also owns several rental properties and has the need to track weather to prepare for storms and possible flooding..Tom is aware of flood zones and needs constant updates to protect his investments.. .He needs tools to automate data gathering to free up his valuable time.. .. Tom enjoys helping his clients and family. Tom strives to provide high value and exceptional service to everyone.His business has grown significantly in the past 3 years due to his skills and work ethic.. He stays abreast of the latest trends and tools so he can offer the most innovative solutions. . . Tom wants to streamline processes and create efficiencies to increase his client base and rental base.. . Tom wants to increase market share and impact and value... . Tom is focused on his career and rental income and needs the best tools available to improve all areas. Tom needs to find the best tools to provide cutting edge value and information..Tom is a fast learner and is excellent at adapting to new technologies.. Tom's time is valuable and he wants to make the most of every day and every minute.

Education: Associate Degree, Information Technology