Age: 42

Gender: Male

Occupation: Marketing Director, Enterprise Solutions Inc. Denver, Colorado, USA based company with 250-500 employees and $50-$100 Million Revenue Per Year. I lead a team of 5 marketing professionals to generate leads, build brand awareness, and execute marketing campaigns for the company's enterprise solutions portfolio. The company is currently using Salesforce, Hubspot, Marketo, Outreach, Salesloft and Linkedin Sales Navigator. We are currently looking to expand our business through better campaign targeting and execution across channels in the US, Canada and Europe with the ultimate aim of increasing sales revenues by 25% next year. I need a solution provider who can help me realize this goal using the latest and greatest technologies and marketing techniques that are proven to work in the current business environment, particularly in the US market, and who have a strong proven understanding of the technology and telecommunications sectors. I am looking for a company that has case studies in the technology or telecoms space, and who can demonstrate a strong sales pipeline generation, conversion and acceleration track record for enterprise software, SaaS, or technology product companies. Access Marketing seems to understand this niche very well, they have deep expertise here, and the location is an added bonus as I can then meet them in person, if necessary. The other company I have been considering is DemandGen - but I need to see how Access Marketing differentiate themselves from this provider, and also whether Access Marketing can demonstrate similar results as DemandGen, even though they are a smaller organization. I am also looking for a long term partnership with a company that has a good track record of success in this space, as opposed to a transactional customer - vendor type relationship. I want a company that will work with me, and think with me to meet my goals and objectives. This vendor relationship will also be a key component in my future career prospects and I will be looking to continue to work with them as I progress in my career in the marketing leadership space. I have 12 years of experience in B2B SaaS marketing, lead generation, campaign execution, and revenue growth. I have been a Marketing Director for the last 5 years, and a team lead for the prior 7 years, so I know what I am doing in this space, what works, and what doesn't. But I need a company to work in partnership with me in order to achieve the results I want for my sales organization, who are counting on me to generate high quality leads and pipeline for them to execute against. I am currently on a fixed monthly budget of $50,000 and have some degree of flexibility within this. I also have an unutilized budget of $200,000 sitting within executive leadership in the event that I need this in the future to scale activity further for certain targeted campaigns - I will not have any issues getting this approved if there is a strong rationale to do so, based on solid ROI and analytics. Finally - I would like to find a company that I can engage with rapidly, and quickly see results to generate a strong ROI for my sales colleagues. Speed is of the essence, and I need a company that can deliver. Access Marketing states that they focus on sales alignment, and driving revenue growth so I hope that they can live up to this value proposition that they espouse. I have been engaging with them for the last couple of weeks so am at the point of trying to determine whether to engage them or not. They are in a bake-off against 2 other organizations currently. I am evaluating their technology and telecoms case studies and testimonials, as well as trying to ascertain who will be my day to day contact and the depth of their experience, and I will be looking to conduct calls with some of the people that will be working on my account to ensure there is a good cultural fit and level of understanding of our business challenges and requirements. The pricing and overall value proposition need to be competitive versus others in this space, as well as the speed of execution as I have stated. I am not looking for a Rolls Royce experience, I just need a company that can deliver great results at reasonable value. Finally - I am looking for someone who will be able to come to my offices when necessary to provide face-to-face services, as opposed to everything being done via Zoom as that is too impersonal and difficult to navigate for the nuances of the business and relationship. Therefore being local in Denver is a strong advantage for Access Marketing, versus the other company in the bake-off which is in New York. I also like to buy from people that I know and trust. I am also an active member of various tech communities online, and so will be asking them for their advice on the organizations I am evaluating. Their reputation is critical, and this will also factor into the buying decision.

Education: Master's Degree, Marketing

Age: 38

Gender: Female

Occupation: Marketing Manager, Telecom Solutions Group

Education: Bachelor's Degree, Communications

Age: 48

Gender: Male

Occupation: VP of Sales and Marketing, Software Innovations Ltd.

Education: MBA, General Management