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A-CAP Target Audience

User Segments

Age: 62

Gender: Female

Occupation: Retired Teacher

Education: Master's Degree, Education

Age: 68

Gender: Male

Occupation: Retired Engineer

Education: Bachelor's Degree, Engineering

Age: 58

Gender: Female

Occupation: Financial Advisor

Education: Associate Degree, Business

Retirement Planner Rebecca

Retirement Planner Rebecca

Age: 62
Gender: Female
Occupation: Retired Teacher
Education: Master's Degree, Education
Industry: Retirement Planning
Channels: FacebookYouTubeLinkedIn

Goals

  • Secure a stable income stream for retirement
  • Ensure healthcare costs are covered in old age
  • Leave a financial legacy for her grandchildren.

Pain Points

  • Navigating complex insurance policies
  • Worrying about inflation eroding savings
  • Finding trustworthy financial advice.

A-CAP Geographic Distribution

A-CAP primarily targets the United States market, with minimal global reach, indicating a concentrated domestic operational focus.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Germany flag

Germany

0.1%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 2-4 person households, with a balanced distribution across medium and high income levels.

Employment Status

Income Distribution

Education Level

A-CAP Behavior Analysis

Behavior Profile

Financial Planning
Retirement Planning
Healthcare
Estate Planning
Investment Research
Family Protection
Long-term Savings
Online Research
Information Seeking
Financial Education
Decision Making
Digital Engagement
Social Media Usage
Customer Service
Partnership Exploration
Due Diligence
Comparison Shopping
Ethical Concerns
Community Engagement

Device Breakdown

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