A3C Festival : Market and Competitor Analysis

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A3C Festival

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Company : A3C Festival

Industry : AnimeMangaCosplay

Major Markets

United States

Japan

Canada

Key Competitors

Anime Expo

San Diego Comic-Con

Crunchyroll Expo

A3C Festival Key Value propositions

Community

Cultural Experience

Entertainment

Education

A3C Festival Latest news

A3C Festival | Atlanta | Oct 8-13, 2019

... https://www.facebook.com ... The new A3C Festival features more artists and shows over 5-days across Atlanta. ... important for the culture because it cares about ...

Attend A3C 2019

Experience one of the most important music, tech & culture events of the year. A3C Festival & Conference brings together a series of unforgettable ...

What is Desiigner's Future?

... https://www.facebook.com/tr?id ... A3C Updates · Events · Atlanta · Opportunities. What is ... To top it off, once you're finally able to understand the song's ...

Performing Artists

Official 2019 A3C Artists. Important Information & F.A.Q.. We look forward to welcoming you to the new A3C experience. Make sure to share using #A3C19. IG ...

A3C Festival SWOT Analysis

Strengths

Niche focus on Anime, Manga, CosplayStrong online community engagementPartnerships with artists and creators

Weaknesses

Potential geographic limitationsDependence on seasonal eventsCompetition from larger, established conventions

Opportunities

Expand into online merchandise salesCollaborate with streaming platformsDevelop educational workshops and programs

Threats

Changing consumer trendsEconomic downturn impacting discretionary spendingNegative publicity or controversies within the community

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A3C Festival User Persona

Name:

Emily

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Discover new and upcoming artists and creators in the anime and manga scene
Network with other professionals in the design and creative industries
Find inspiration for her own artistic endeavors through workshops and panels

Frustrations

Balancing convention attendance with a busy work schedule
Finding affordable merchandise and artwork
Feeling overwhelmed by the sheer size and crowds at larger events

Name:

David

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Attend exclusive screenings and premieres of anime series and films
Participate in discussions and debates about anime and manga with fellow enthusiasts
Collect rare and limited-edition merchandise

Frustrations

Limited availability of tickets for popular events and screenings
Long lines and wait times for panels and autographs
Difficulty finding authentic merchandise and avoiding counterfeit products

Name:

Sarah

Age :

19

Gender :

Female

Occupation :

Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

Cosplay as her favorite characters and show off her craftsmanship
Meet and interact with voice actors and artists
Experience the vibrant and energetic atmosphere of the convention

Frustrations

Affordability of attending multiple conventions throughout the year
Navigating the convention space and finding specific events
Dealing with harassment or negativity within the community

A3C Festival Geographic and Demographic Insights

Geographic Insights: The target market is predominantly located in the United States and Japan, with significant interest also from Canada, the United Kingdom, and Australia.

Top Countries

United States
60%
Japan
15%
Canada
10%
United Kingdom
7.5%
Australia
7.5%

Demographic Insights: The target demographic consists largely of individuals aged 18-34, with a slight male skew. This suggests a focus on young adults and professionals interested in anime, manga, and cosplay.

Age Distribution

Gender Distribution

A3C Festival Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes and income levels, suggesting broad appeal across different demographics.

Educational and Employment Insights: The majority of target users are likely to be employed full-time or students, reflecting the young adult demographic, with a high proportion having some level of college or university education.

Households Size

Income Distribution

Education Level

Employment Status

A3C Festival Behavioral Insights

Interest-Based Insights: Target users are passionate about anime, manga, cosplay, and Japanese culture, and enjoy related interests like gaming and music.

Technology and Social Media Usage: Users engage heavily on visual platforms like Instagram and YouTube. They primarily use mobile devices, followed by desktops.

Interests

AnimeMangaCosplayJapanese CultureGamingMusicConventions

Device Breakdown

Social Media Usage

A3C Festival Top Competitors

Competitor	Estimated market share	Top domains
Anime Expo	40%	Anime, Manga, Cosplay
San Diego Comic-Con	30%	Comics, Pop Culture, Entertainment
Crunchyroll Expo	20%	Anime, Streaming, Community

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