Age: 32

Gender: Male

Occupation: Marketing Manager at E-commerce company TechGadgets.Inc. located in the United States and Canada doing digital marketing campaigns, brand management, market research, and social media strategies and also reporting directly to the VP of Marketing, oversees a team of marketing specialists, and collaborates with cross-functional teams such as sales, product development, and customer support to achieve company goals and improve ROI(Return on Investment). Alex needs tools and solutions that will help him to manage those marketing campaigns effectively while increasing the quality of the leads and reducing the cost per aquisition per lead for the company while keeping the sales team happy to hit their quota monthly and quarterly and yearly respectively. This means he will be actively looking to try and buy those tools that can help him do just that and report to his VP of marketing monthly and quarterly and yearly on marketing spend effectiveness and ROI(Return on Investment). He is in the market for a new marketing campaign and sales tools and looking to improve the marketing team's tech stack to improve ROI(Return on Investment). Looking to stay ahead of market and tech trends and the need to build and maintain strong professional network with leaders in the industry. Looking to leverage AI and automation to streamline marketing processes to improve team's performance and time savings, and to stay ahead of market trends by implementing digital marketing solutions that can drive revenue and ROI(Return on Investment). Finally he looks to grow brand awareness and customer loyalty through engagement and highly effective campaigns across multiple channels and platforms to reach the widest audience possible and increase brand reach and customer aquisition and loyalty for the business while increasing revenue for the company. He also wants to improve customer experience by improving the customer journey from click to purchase and re-engagement with our brand in a highly successful and efficient manner to create brand evangelists. Finally he wants to improve customer retention by finding a highly effective means to increase customer retention and repeat orders to further increase brand loyalty and advocacy for our company and products with increased reviews and ratings for the products and services that they use in our tech stack for marketing and sales for the business unit and company on all channels and platforms for growth of the company and to support the sales and marketing team in the process of lead aquisition and sales and overall growth for the company and brand equity and revenue growth for the company. The company is constantly looking for ways to improve revenues for the marketing and sales team through improved lead generation and sales and aquisition for the company and products and services and customer re-engagement with the brand in a highly successful and efficient manner and cost effective manner to improve ROI(Return on Investment). Alex's team will also be testing new tools in the marketplace and onboarding them to support the company's revenue growth and brand equity improvement.

Education: Master's Degree, Business Administration

Age: 28

Gender: Female

Occupation: E-commerce Specialist at OnlineRetailers, specializing in digital marketing, analytics and optimization for ecommerce brands

Education: Bachelor's Degree, Marketing

Age: 40

Gender: Male

Occupation: Technology Consultant at InnovateTech consulting in a full-time employment based out of the United Kingdom and focused on technology advisory for businesses

Education: Master's Degree, Computer Science