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4C LABS Target Audience

The target audience for 4C LABS encompasses a broad range of stakeholders within the medical cannabis sector. Primarily, it includes individuals seeking medical cannabis treatments for various health conditions, especially those suffering from chronic pain and anxiety disorders in the UK and EU. Furthermore, the target audience extends to healthcare professionals and specialist clinics in the UK and Europe, who are looking for reliable suppliers of medical cannabis to offer their patients. Additionally, pharmacies interested in stocking medical cannabis products and distributors aiming to expand their reach in the medical cannabis market form a significant part of their target audience. The company also targets investors interested in the burgeoning medical cannabis industry and seeking opportunities within EU GMP-certified products.

User Segments

Age: 42

Gender: Female

Occupation: Part-time Nurse Assistant, Home Care Support Services to the elderly and the sick in their home environments. This includes but is not limited to bathing, dressing, feeding and light house keeping. Also provides some skilled nursing care such as wound care, medication management, vital signs monitoring and recording and reporting any changes in patient condition to physicians. Communicates with patients’ families, physicians, therapists, and other health care providers to coordinate patient care and treatment plans and to address any concerns or issues that arise in home care settings or facility settings where she helps out as needed when her time allows for additional hours and days beyond her normal schedules with her home care patients. She finds this flexibility beneficial as she can decide what days and how many hours per week she wants to take on providing nursing services to people who need those services in her community; this also provides her with extra income each month to help meet household expenses when needed or desired and to allow her to have some discretionary spending funds for personal enjoyment each month as well. She also spends a few hours each week volunteering at a local senior center assisting seniors and/or disabled community residents with various tasks such as grocery shopping, laundry, medical appointments and companionship visits so that they are not lonely at home during their elderly years which brings her feelings of joy in being able to help others overcome their daily struggles of trying to live normal lives as they age within the community. Sarah says that she also learns a lot about the history of her community when visiting with some of these long term residents who are very excited to see her and/or anyone else who is willing to spend quality time with them during their last years in life even if they have family in other states or are estranged from their biological family members because she fills an important role of companionship for them and sometimes she may be the only person that they interact with on any given day or in an entire week so her visits help to make those people feel like they still belong to something within the community. This has also inspired her to create her own nonprofit organization that helps elderly people within her community to keep their social connections and to also remain physically active through local group activities such as walking groups and art classes which helps improve their life expectancy and her local leaders see these actions and appreciate her efforts that bring positive impacts to her community and local area that improve quality of life for the residents and makes her and her peers feel as though their efforts are valued by their community and local leaders who are thankful for all that she and her peers do to bring positive impact into their communities to make it a great place for people of all ages to live and work and play together. Because of the value and benefits she provides, she gets lots of recommendations and referrals for additional clients and opportunities for personal growth through various training workshops that enhance her knowledge base and improve her performance levels that help bring positive outcomes for the local community.

Education: Associate Degree, Nursing

Age: 35

Gender: Male

Occupation: Unemployed, Seeking work in wellness or alternative health sectors

Education: High School

Age: 58

Gender: Male

Occupation: Part-time Pharmacy Technician, Local Pharmacy

Education: Associate Degree, Healthcare Administration

Sarah Miller

Sarah Miller

Age: 42
Gender: Female
Occupation: Part-time Nurse Assistant, Home Care Support Services to the elderly and the sick in their home environments. This includes but is not limited to bathing, dressing, feeding and light house keeping. Also provides some skilled nursing care such as wound care, medication management, vital signs monitoring and recording and reporting any changes in patient condition to physicians. Communicates with patients’ families, physicians, therapists, and other health care providers to coordinate patient care and treatment plans and to address any concerns or issues that arise in home care settings or facility settings where she helps out as needed when her time allows for additional hours and days beyond her normal schedules with her home care patients. She finds this flexibility beneficial as she can decide what days and how many hours per week she wants to take on providing nursing services to people who need those services in her community; this also provides her with extra income each month to help meet household expenses when needed or desired and to allow her to have some discretionary spending funds for personal enjoyment each month as well. She also spends a few hours each week volunteering at a local senior center assisting seniors and/or disabled community residents with various tasks such as grocery shopping, laundry, medical appointments and companionship visits so that they are not lonely at home during their elderly years which brings her feelings of joy in being able to help others overcome their daily struggles of trying to live normal lives as they age within the community. Sarah says that she also learns a lot about the history of her community when visiting with some of these long term residents who are very excited to see her and/or anyone else who is willing to spend quality time with them during their last years in life even if they have family in other states or are estranged from their biological family members because she fills an important role of companionship for them and sometimes she may be the only person that they interact with on any given day or in an entire week so her visits help to make those people feel like they still belong to something within the community. This has also inspired her to create her own nonprofit organization that helps elderly people within her community to keep their social connections and to also remain physically active through local group activities such as walking groups and art classes which helps improve their life expectancy and her local leaders see these actions and appreciate her efforts that bring positive impacts to her community and local area that improve quality of life for the residents and makes her and her peers feel as though their efforts are valued by their community and local leaders who are thankful for all that she and her peers do to bring positive impact into their communities to make it a great place for people of all ages to live and work and play together. Because of the value and benefits she provides, she gets lots of recommendations and referrals for additional clients and opportunities for personal growth through various training workshops that enhance her knowledge base and improve her performance levels that help bring positive outcomes for the local community.
Education: Associate Degree, Nursing
Industry: Healthcare
Channels: FacebookYouTubeReddit

Goals

  • Find effective relief from chronic back pain without relying solely on traditional painkillers, allowing me to perform daily activities with greater ease and comfort
  • Discover alternative treatments and therapies for managing anxiety and improving mental well-being, leading to a more balanced and fulfilling life
  • Connect with a supportive community of individuals who understand my experiences with chronic pain and anxiety, providing valuable emotional support and shared knowledge.

Pain Points

  • Difficulty finding reliable information about medical cannabis
  • Stigma associated with using cannabis for medical purposes
  • High costs associated with accessing medical cannabis treatments

4C LABS Geographic Distribution

The primary markets for 4C LABS are the UK (40%) and Germany (30%), followed by Italy, France, and Spain, reflecting a strong focus on the European medical cannabis sector.

Top Countries

United Kingdom flag

United Kingdom

40%
Germany flag

Germany

30%
Italy flag

Italy

10%
France flag

France

10%
Spain flag

Spain

10%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people with a medium income level, suggesting stable households capable of affording medical cannabis treatments.

Employment Status

Income Distribution

Education Level

4C LABS Behavior Analysis

Behavior Profile

Health and Wellness
Alternative Medicine
Chronic Pain Management
Anxiety Relief
Medical Research
Pharmaceutical Innovation
Sustainable Living
Medical Cannabis Education
Online Health Communities
Product Reviews
Treatment Options
Wellness Products
Healthcare Access
Therapeutic Benefits
GMP certified

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