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100ms Target Audience
The target audience for 100ms includes developers, product managers, and businesses across a variety of sectors. Specifically, this spans across industries like EdTech (interactive online learning, virtual classrooms), fitness (at-home fitness solutions), telehealth (secure virtual health), banking/finance (video KYC), music, and virtual events. This also comprises companies that require reliable, scalable, and customizable video and audio solutions. Their audience encompasses those seeking to build interactive and engaging experiences within their applications without the complexities of managing underlying video infrastructure.
User Segments
Age: 35
Gender: Male
Occupation: Lead Developer
Education: Master's Degree, Computer Science
Age: 42
Gender: Female
Occupation: Product Manager
Education: Bachelor's Degree, Education Technology
Age: 30
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Software Engineering
Arjun Sharma
Goals
- Seamlessly integrate real-time video into online learning platform to enhance student engagement
- Scale video infrastructure efficiently to accommodate growing user base without incurring exorbitant costs
- Customize video features to create interactive and branded virtual classroom experiences.
Pain Points
- Difficulty in integrating complex video solutions
- High costs associated with scaling video infrastructure
- Lack of customizable features to meet specific EdTech needs.
100ms Geographic Distribution
The primary markets are the United States and India, followed by the UK, Canada, and Brazil, indicating a global focus with strong presence in North America and Asia.
Top Countries
United States
India
United Kingdom
Canada
Brazil
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and have medium to high income, which is indicative of tech professionals and business decision-makers.
Employment Status
Income Distribution
Education Level
100ms Behavior Analysis
Behavior Profile
Device Breakdown
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