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Your Baby Academy Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Business Administration
Age: 28
Gender: Female
Occupation: Registered Nurse
Education: Bachelor's Degree, Nursing
Age: 35
Gender: Female
Occupation: High School Teacher
Education: Master's Degree, Education
Sarah Chen
Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Business Administration
Industry: Professional Services
Channels: InstagramFacebookLinkedIn
Goals
- Gain comprehensive knowledge about newborn care and breastfeeding to feel confident as a first-time parent
- Connect with a community of new parents to share experiences and advice
- Maximize insurance benefits to access valuable educational resources without out-of-pocket costs.
Pain Points
- Feeling overwhelmed by the vast amount of conflicting parenting information available online
- Worrying about making mistakes in newborn care due to lack of practical experience
- Difficulty finding credible, expert-reviewed resources that are easily accessible and convenient to fit into a busy schedule.
Your Baby Academy Geographic Distribution
Primarily serving the US market through extensive insurance partnerships, with minor international reach.
Top Countries
United States
98%
Canada
0.8%
United Kingdom
0.5%
Australia
0.4%
Germany
0.3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily middle-income households of 3-4, seeking value from insurance-covered services.
Employment Status
Income Distribution
Education Level
Your Baby Academy Behavior Analysis
Behavior Profile
Online Learning
Social Media Active
Instagram
Facebook
YouTube
Parenting Tips
Baby Product Reviews
Research-Oriented
Proactive Parents
Confidence Building
Online Shopping
Seeking Expert Guidance
Device Usage: Android
Home Organization
Community Seeking
Device Breakdown
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