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Trigo

Standard AI

Top Marketing Channels

Trigo

  • Content Marketing
  • Examples: Case studies on frictionless stores, Blog posts on retail AI trends, Whitepapers on computer vision in retail
  • Campaigns: Retail Automation Success Stories, The Future of Frictionless Shopping, AI in Retail: A Comprehensive Guide
  • Video Marketing
  • Examples: Demo videos of Trigo's checkout system, Explainer videos on their technology, Customer testimonials
  • Campaigns: See Trigo in Action, How Trigo Powers Autonomous Stores, Retailers Share Their Trigo Experience
  • Event Marketing
  • Examples: Participation in NRF Big Show, Hosting webinars on retail tech, Sponsoring industry conferences
  • Campaigns: NRF Innovation Zone Booth, Webinar: The Autonomous Store Revolution, Future Retail Tech Summit

Top Sales Channels

  • Direct Sales (Enterprise)
  • In-person client meetings, Custom solution proposals, Pilot program engagements
  • Tailored Retail Automation Solutions, Proof-of-Concept Pilot Program, Strategic Partnership Initiative
  • Partnerships & Alliances
  • Collaborations with retail technology integrators, Partnerships with hardware providers, Joint ventures with CPG brands
  • Integrator Partner Program, Hardware Ecosystem Alliance, CPG Brand Collaboration Series
  • Inbound Sales (Demo Requests)
  • Website 'Request a Demo' forms, LinkedIn outreach for discovery calls, Virtual product demonstrations
  • Experience Trigo: Schedule Your Demo, Transform Your Retail Operations, Discover Autonomous Retail

Xplorazzi SWOT Analysis

Strengths

Strong focus on frictionless checkout

Proven deployments in large grocery chains

Advanced computer vision technology.

Weaknesses

Potentially high implementation costs for full-scale deployments

Reliance on physical infrastructure changes

Limited product diversification beyond checkout.

Opportunities

Growing global demand for cashierless stores

Expansion into new retail formats (e.g.

convenience stores

pharmacies)

Partnerships with diverse retail tech providers.

Threats

Intense competition from other AI checkout providers

Data privacy concerns and regulations

Rapid technological shifts requiring constant R&D.

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