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WorkHQ.mx Target Audience
User Segments
Age: 28
Gender: Male
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree
Age: 32
Gender: Female
Occupation: Tech Startup Founder
Education: Master's Degree
Age: 35
Gender: Male
Occupation: Independent Business Consultant
Education: Master's Degree
Alejandro Ruiz
Age: 28
Gender: Male
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree
Industry: Creative Agencies
Channels: InstagramLinkedInYouTube
Goals
- To expand my client base and take on more diverse and challenging design projects
- To establish a strong professional network within the creative industry in Mexico City
- To maintain a healthy work-life balance while maximizing my income and creative output.
Pain Points
- Finding consistent, high-paying freelance work that aligns with my skills and interests
- Managing administrative tasks and client communications efficiently without a dedicated office
- Lacking a professional space to meet clients and collaborate with other creatives.
WorkHQ.mx Geographic Distribution
WorkHQ.mx primarily targets Mexico (90.0%), with smaller market shares in the US, Canada, Colombia, and Spain, indicating a strong domestic focus.
Top Countries
Mexico
90%
United States
3%
Canada
2%
Colombia
2%
Spain
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, with a majority having medium income levels, consistent with startup and freelance profiles.
Employment Status
Income Distribution
Education Level
WorkHQ.mx Behavior Analysis
Behavior Profile
Entrepreneurship
Networking
Professional_Development
Technology_Adoption
Flexibility
Productivity
Collaboration
Efficiency
Professional_Image
Community
Online_Presence
LinkedIn
YouTube
Seeking_Solutions
Innovation
Scalability
Convenience
Device Breakdown
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