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WCF Events Target Audience

User Segments

Age: 38

Gender: Female

Occupation: HR Manager

Education: Master's Degree, Human Resources

Age: 45

Gender: Male

Occupation: Director of Employee Engagement

Education: Master's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Executive Assistant to C-Suite

Education: Bachelor's Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: HR Manager
Education: Master's Degree, Human Resources
Industry: Human Resources
Channels: LinkedInYouTubeFacebook

Goals

  • To create engaging and impactful employee events that boost morale and improve team cohesion
  • To ensure events align with company culture and strategic objectives
  • To manage event planning efficiently and within budget without significant stress or oversight.

Pain Points

  • Difficulty in finding unique and engaging event ideas that cater to diverse employee interests
  • Limited time and resources to plan and execute complex events internally
  • Ensuring measurable ROI and justifying event expenses to senior leadership.

WCF Events Geographic Distribution

WCF Events primarily targets the US, especially Chicago, with some international reach. Their US focus is strong due to primary location and existing networks.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are primarily from 3-4 person households with high incomes, indicative of corporate professionals with families.

Employment Status

Income Distribution

Education Level

WCF Events Behavior Analysis

Behavior Profile

Event Planning
Team Building
Employee Morale
Customization
Stress-free
Goal-Oriented
Communication
Collaboration
Corporate Wellness
Professional Development
Networking
Social Media Usage (LinkedIn)
Device Usage (Desktop)
Problem-Solving
Efficiency
Memorable Experiences
Productivity
Decision Making
Research
Seeking Solutions

Device Breakdown

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