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Weibo Target Audience
User Segments
Age: 18
Gender: Male
Occupation: Student
Education: High School
Age: 22
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Age: 20
Gender: Male
Occupation: Part-Time
Education: Associate Degree
Li Wei
Age: 18
Gender: Male
Occupation: Student
Education: High School
Industry: Education
Channels: TikTokYouTubeInstagram
Goals
- To stay updated on the latest trends and pop culture
- To connect with friends and share daily experiences
- To discover new content creators and gaming streams.
Pain Points
- Slow internet connection hindering online gaming and video streaming
- Parental restrictions on screen time and content
- Finding genuine connections amidst online noise and superficial interactions.
Weibo Geographic Distribution
Primarily serving China, Weibo also has a significant presence in Chinese-speaking regions like Hong Kong and Taiwan, with minor international reach.
Top Countries
China
97%
Hong Kong
1.5%
Taiwan
0.5%
United States
0.4%
Singapore
0.3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The user base primarily consists of medium-income individuals in mid-sized households, aligning with broad social media adoption.
Employment Status
Income Distribution
Education Level
Weibo Behavior Analysis
Behavior Profile
Online News
Entertainment
TikTok
YouTube
Current Events
Fashion
Food
Technology
Gaming
Social Media Engagement
Content Consumption
Online Interaction
Mobile Device Usage
Influencer Following
Content Sharing
Privacy Concerns
Digital Fatigue
Brand Loyalty
Targeted Advertising
Device Breakdown
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