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Weibo Target Audience

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User Segments

Weibo Geographic Distribution

Weibo's primary market is China, with a significant majority of its users based there. However, it also has a presence in other countries, including the United States, Canada, Australia, and the United Kingdom.

Top Countries

China flag

China

80.5%
United States flag

United States

5.2%
Canada flag

Canada

3.1%
Australia flag

Australia

2.8%
United Kingdom flag

United Kingdom

1.9%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Weibo's largest user segment falls into households of 3-4 people with medium income levels, indicating its appeal to a broad socioeconomic range.

Employment Status

Income Distribution

Education Level

Weibo Behavior Analysis

Behavior Profile

Device Breakdown

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