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The Washington Post Target Audience

The Washington Post's target audience is broad, encompassing individuals interested in current events, politics, and in-depth reporting. They appeal to a diverse readership seeking reliable news from local, national, and international sources. This suggests an audience with a mix of age groups and backgrounds, all valuing quality journalism.

User Segments

The Washington Post Geographic Distribution

The Washington Post has a predominantly North American user base, with the US and Canada accounting for a significant majority of their readership.

Top Countries

United States flag

United States

70%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The Washington Post appeals to a range of household sizes, with a slight preference for 2-4 person households. Their readership represents a balanced mix of income levels.

Employment Status

Income Distribution

Education Level

The Washington Post Behavior Analysis

Behavior Profile

Device Breakdown

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