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The Washington Post Target Audience
The Washington Post targets a broad audience that prioritizes credible and comprehensive journalism. This includes policy makers, government employees, and those in the Washington D.C. metropolitan area who rely on the Post for local insights and political intelligence. Beyond this core, their target audience extends nationwide to educated individuals, business professionals, and civically engaged citizens who want to understand complex issues through well-researched articles, investigative pieces, and expert analysis. With its global reach and coverage of international affairs, the Post also targets an international audience interested in American politics, foreign policy, and global news from a US perspective. Furthermore, through various sections like Lifestyle, Arts & Culture, and Food, they also aim to attract a general interest audience looking for engaging and informative content beyond just news.
User Segments
Age: 52
Gender: Female
Occupation: Senior Policy Advisor
Education: Doctorate Degree, Political Science
Age: 45
Gender: Male
Occupation: International Relations Consultant
Education: Master's Degree, International Affairs
Age: 38
Gender: Female
Occupation: Government Affairs Specialist
Education: Bachelor's Degree, Public Administration
Dr. Eleanor Vance
Goals
- To influence policy decisions with well-researched insights
- To stay ahead of geopolitical shifts and their implications
- To mentor junior policy professionals and share knowledge.
Pain Points
- Lack of access to immediate, reliable data for rapid response
- Navigating complex bureaucratic hurdles to implement new policies
- Time constraints impacting in-depth research and analysis.
The Washington Post Geographic Distribution
Primarily US-centric audience with significant reach in other English-speaking nations, reflecting global interest in American politics and news.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Predominantly high and medium-income households, often 1-2 person households, indicating financially stable and informed readers.
Employment Status
Income Distribution
Education Level
The Washington Post Behavior Analysis
Behavior Profile
Device Breakdown
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