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VK Target Audience
User Segments
Age: 16
Gender: Male
Occupation: Student
Education: High School
Age: 18
Gender: Female
Occupation: Student
Education: High School
Age: 20
Gender: Male
Occupation: Part-Time
Education: Associate Degree
Vlad the Gamer
Age: 16
Gender: Male
Occupation: Student
Education: High School
Industry: Education
Channels: YouTubeTikTokInstagram
Goals
- To connect with friends and game communities online
- To discover new games and content creators
- To find ways to earn some pocket money through gaming or online activities.
Pain Points
- Slow internet speeds interrupting gaming sessions
- Lack of privacy and parental monitoring
- Difficulty balancing schoolwork with gaming and social life.
VK Geographic Distribution
VK's user base is heavily concentrated in Russia and the CIS countries, with Russia accounting for the vast majority of its users.
Top Countries
Russia
65%
Ukraine
10%
Belarus
5%
Kazakhstan
4%
Uzbekistan
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
VK users generally come from medium-sized households and represent diverse income levels, leaning towards middle-income.
Employment Status
Income Distribution
Education Level
VK Behavior Analysis
Behavior Profile
Social Networking
Content Consumption
Music
Videos
Messaging
Community Engagement
Online Gaming
News
Creative Content
Online Learning
Information seeking
Communication
Sharing
Interaction
Digital savvy
Mobile access
Android
Integrated experience
Online discussions
Entertainment
Device Breakdown
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