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VK Target Audience

VK targets a Russian-speaking audience primarily located in Russia and the CIS. This is evident from the website's language options and references to their user base in these regions. Their target audience also includes developers interested in their platform.

User Segments

VK Geographic Distribution

VK's user base is heavily concentrated in Russia and Ukraine, highlighting its dominance in the region. However, presence in other countries presents further growth opportunities.

Top Countries

Russia flag

Russia

70%
Ukraine flag

Ukraine

10%
Kazakhstan flag

Kazakhstan

5%
Belarus flag

Belarus

4%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

VK's user base predominantly consists of individuals living in households of 2-4 members, with a majority falling in the middle-income bracket.

Employment Status

Income Distribution

Education Level

VK Behavior Analysis

Behavior Profile

Device Breakdown

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