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VK targets a Russian-speaking audience primarily located in Russia and the CIS. This is evident from the website's language options and references to their user base in these regions. Their target audience also includes developers interested in their platform.
VK's user base is heavily concentrated in Russia and Ukraine, highlighting its dominance in the region. However, presence in other countries presents further growth opportunities.
Russia
Ukraine
Kazakhstan
Belarus
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
VK's user base predominantly consists of individuals living in households of 2-4 members, with a majority falling in the middle-income bracket.
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