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VISO TRUST Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Director of Information Security
Education: Master's Degree, Cybersecurity
Age: 48
Gender: Male
Occupation: Chief Information Security Officer (CISO)
Education: Master's Degree, Business Administration (MBA)
Age: 38
Gender: Female
Occupation: Security GRC Manager
Education: Bachelor's Degree, Information Technology
Ava Chen
Goals
- Streamline vendor risk assessments to reduce manual effort and accelerate vendor onboarding
- Gain real-time visibility into third and nth-party risks to enable proactive mitigation strategies
- Ensure continuous compliance with evolving data privacy regulations and internal security policies.
Pain Points
- Overwhelmed by the volume and complexity of vendor security questionnaires and documentation reviews
- Lack of consistent and reliable data on vendor security posture leading to blind spots
- Difficulty in demonstrating compliance during audits due to fragmented and manual processes.
VISO TRUST Geographic Distribution
Predominantly US-centric, with a strong presence in North America and emerging interest in key European markets, reflecting global compliance needs.
Top Countries
United States
United Kingdom
Canada
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are predominantly high-income professionals in 3-4 person households, indicating established career stability.
Employment Status
Income Distribution
Education Level
VISO TRUST Behavior Analysis
Behavior Profile
Device Breakdown
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