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UT Digital Media Target Audience

User Segments

Age: 38

Gender: Female

Occupation: E-commerce CEO

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Head of Digital Marketing (Retail)

Education: Bachelor's Degree, Marketing

Age: 32

Gender: Female

Occupation: Founder & Marketing Manager (DTC Brand)

Education: Bachelor's Degree, Communications

Amelia Chen

Amelia Chen

Age: 38
Gender: Female
Occupation: E-commerce CEO
Education: Master's Degree, Business Administration
Industry: E-commerce
Channels: LinkedInYouTubeInstagram

Goals

  • Achieve significant year-over-year revenue growth for my e-commerce brand
  • Optimize return on ad spend (ROAS) to maximize profitability
  • Expand into new global markets and reach a wider customer base.

Pain Points

  • Inconsistent or declining online sales despite marketing efforts
  • Difficulty in accurately tracking and attributing ROI from digital campaigns
  • Lack of reliable partners who understand the nuances of e-commerce growth.

UT Digital Media Geographic Distribution

UT Digital Media primarily serves clients from India and the US, with significant reach in the UK, Canada, and Australia, reflecting a global but concentrated market presence.

Top Countries

India flag

India

40%
United States flag

United States

25%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Australia flag

Australia

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are likely in 3-4 person households, reflecting established professionals. They are primarily in the medium to high-income brackets, indicating business owners or decision-makers.

Employment Status

Income Distribution

Education Level

UT Digital Media Behavior Analysis

Behavior Profile

Data-Driven Decisions
Transparency
Tangible Results
Performance Marketing
Online Presence
Problem Solvers
Partner Seeking
Customization
LinkedIn Users
YouTube Viewers
Facebook Users
Technology Trends
E-commerce Innovation
Data Analytics
Desktop Usage
Professional Development

Device Breakdown

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