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United States Postal Service Target Audience

The target audience of USPS is broad and includes individuals and businesses who need to send mail and packages domestically and internationally. USPS provides various services catering to different needs, such as sending letters and cards, shipping packages, buying stamps, and using online shipping tools. They also offer specialized services like military and diplomatic mail, package pickup, and mail forwarding.

User Segments

United States Postal Service Geographic Distribution

USPS primarily operates in the US, holding a dominant market share. Neighboring countries like Canada and Mexico constitute smaller but notable markets.

Top Countries

United States flag

United States

90.2%
Canada flag

Canada

2.5%
Mexico flag

Mexico

1.8%
China flag

China

1.5%
United Kingdom flag

United Kingdom

1.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

USPS caters to diverse household sizes, with a focus on families of 2-4. Their user base represents a balanced mix of low, medium, and high-income levels.

Employment Status

Income Distribution

Education Level

United States Postal Service Behavior Analysis

Behavior Profile

Device Breakdown

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