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USA TODAY Target Audience
User Segments
Age: 22
Gender: Female
Occupation: Retail Sales Associate
Education: Associate Degree
Age: 28
Gender: Male
Occupation: Restaurant Server
Education: Bachelor's Degree
Age: 19
Gender: Female
Occupation: University Student
Education: High School
Maya Rodriguez
Age: 22
Gender: Female
Occupation: Retail Sales Associate
Education: Associate Degree
Industry: Retail
Channels: TikTokInstagramYouTube
Goals
- Stay updated on pop culture trends and celebrity news
- Find quick and entertaining content to share with friends
- Discover new music and viral challenges.
Pain Points
- Overwhelmed by too much political news
- Difficulty distinguishing reliable news from misinformation
- Limited time to consume long-form articles.
USA TODAY Geographic Distribution
USA TODAY primarily targets a national American audience, with over 95% of its users within the United States, supplemented by a small international readership.
Top Countries
United States
95%
Canada
1.5%
United Kingdom
1%
Australia
0.8%
Germany
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are mainly middle-income, with 2-4 person households being the most common, reflecting diverse financial capacities.
Employment Status
Income Distribution
Education Level
USA TODAY Behavior Analysis
Behavior Profile
Current Events
Digital Consumption
Multi-platform Access
Politically Aware
Social Issues
News Engagement
Sports Enthusiast
Entertainment Interest
Wellness Conscious
Travel Planning
Personal Development
Curiosity
Opinionated
In-depth Reporting
Narrative Storytelling
Cultural Trends
Mobile News
Podcast Listener
Newsletter Subscriber
Social Media Engagement
Device Breakdown
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