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USA Today Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Healthcare Administrator

Education: Master's Degree, Public Health

Age: 45

Gender: Male

Occupation: Senior Business Consultant

Education: Master's Degree, Business Administration

Age: 32

Gender: Female

Occupation: High School Educator

Education: Bachelor's Degree, Education

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Healthcare Administrator
Education: Master's Degree, Public Health
Industry: Healthcare
Channels: LinkedInFacebookX

Goals

  • Stay informed on national policies impacting healthcare
  • Advance career through professional networking
  • Maintain a balanced life between work and family.

Pain Points

  • Information overload and filter bubbles on social media
  • Difficulty finding reliable, unbiased news sources quickly
  • Limited time for in-depth research due to demanding work schedule.

USA Today Geographic Distribution

USA Today primarily targets a U.S. audience (95%), with minimal but present international reach in Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1.5%
United Kingdom flag

United Kingdom

0.8%
Australia flag

Australia

0.5%
Germany flag

Germany

0.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Predominantly targets medium-income households of 2-4 people, indicating a focus on established adults.

Employment Status

Income Distribution

Education Level

USA Today Behavior Analysis

Behavior Profile

Current Events
Sports Enthusiasts
News Consumers
Entertainment
Reading
Social Media Engagement
Digital Content
Mobile Users
Wellness
Personalized Content
Civically Engaged
Book Lovers
Podcast Listeners
Video Viewers
Information Seeking
Online Browsing
Community Engagement
Family Oriented
Tech Savvy
Convenience Seeking

Device Breakdown

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