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USA Today Target Audience

USA Today has a broad target audience, encompassing people of all ages, backgrounds, and interests. The publication offers content spanning news, sports, entertainment, finance, travel, and lifestyle, catering to a diverse readership. Their digital platforms likely attract a younger, more digitally inclined audience.

User Segments

USA Today Geographic Distribution

USA Today's primary market is the United States, followed by Canada, the UK, Australia, and Germany. This suggests a strong focus on North America and English-speaking countries.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

USA Today appeals to various household sizes, with a slight preference for 2-4 person households. The income distribution is balanced, reflecting a diverse readership.

Employment Status

Income Distribution

Education Level

USA Today Behavior Analysis

Behavior Profile

Device Breakdown

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